A page per line of business
Specific coverage pages a search engine can match to a specific search, not a bulleted list.
Insurance SEO web design means the site is structured to be found, not decorated with keywords after the fact.
Search visibility for an agency comes from having a specific page for every coverage and every office, marked up with structured data search engines can read, backed by weekly articles that answer real questions, rather than sprinkling keywords onto a handful of generic pages.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
Why most agency sites only rank for their own name
A site with one services page listing twelve lines in a bulleted list gives a search engine nothing specific to index for "workers comp for a two-person shop" or "umbrella policy for a rental property owner". It can only match a search for the agency's own name, which a prospect who has never heard of you will never type. A page per line and per office changes what the site can be found for.
02
Structured data, in plain terms
Structured data is markup added to a page that tells a search engine explicitly what kind of thing the page describes: a local business, a specific service, a set of frequently asked questions. Every page here carries the correct schema for its content type, which is part of how search engines and AI answer tools understand what an office page or a line page actually offers.
03
Weekly articles as a search engine, not a blog for its own sake
2 to 3 researched, cited articles a week, depending on plan, answer the specific questions your prospects search: what a certificate of insurance is, how a BOP differs from a package policy, what to bring to a Medicare review. Each article is a new page a search engine can match to a real question, compounding over months rather than sitting static after launch.
04
The ranking window and what backs it
The site is guaranteed to start ranking for local searches within 3 to 5 months of launch, or the search work continues at no additional charge until it does. That guarantee is backed by the page structure, the articles and the technical speed of the site working together, not by any one tactic alone.
Delivered On every plan
What you get
A page per office and territory
Marked up as local business pages so each location can be found on its own.
Correct structured data on every page
Schema matched to content type, read by search engines and AI answer tools alike.
Weekly researched, cited articles
2 to 3 pieces a week depending on plan, each answering a real question a prospect searches.
90+ PageSpeed, a ranking factor itself
Fast pages are treated favourably by search engines, on top of helping prospects stay on the page.
A ranking window guarantee
Visibility for local searches within 3 to 5 months, or the work continues at no extra charge.
Fit
Who this is for, and what it does not cover
This page is for an agency that ranks for its own name and nothing else, and has worked out that the problem is the site rather than the effort: there is simply nothing on it for a search engine to rank.
Most often asked for by agencies writing in Texas, Florida, California, New York, and built the same way anywhere in the United States.
Not included
- We do not buy links, and we do not work with anyone who does.
- We do not manage Google Ads or any paid channel.
- We do not promise a position for a given keyword, because nobody can.
What happens after you order
The keyword work happens before the pages are written: one primary phrase per page, a page for each line you write, a page for each office and each territory, and an article plan drawn from the questions your producers hear. Then the pages are built around it rather than optimised afterwards.
Live in 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call. The $697 build fee is invoiced only after launch.
Included34 items
What comes with it, on every plan
This service is delivered inside the managed plans, so the whole package comes with it. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Proofs3 readings
Agencies who asked for exactly this
Real reviews from agency and broker staff, in their own words and named with their permission.
FAQ research and editorial review for commercial coverage reviews
We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA Structured reference pages for commercial coverage reviews
The old commercial coverage reviews PDF made sense on a printer and nowhere else. Each section has its own link, so answering a question no longer means attaching the whole file. A printable copy still exists for those who ask.
Isabel MilfordFront office coordinator, Manufacturing risks insurance brokerRoanoke, VA Page migration and redirect mapping for commercial coverage reviews
Everyone talks about the new design; I cared more about where the old commercial coverage reviews links would land. We reviewed the full redirect map before launch and checked the destinations ourselves. I could share the new site knowing the old links had been taken seriously.
Katherine LyndonRenewals administrator, Directors and officers insurance adviserTacoma, WA
Questions about insurance SEO web design
How fast will we rank for our lines and towns?
The site is structured to start showing up for local searches within 3 to 5 months of launch. If it has not by then, the search work continues at no additional charge until it does.
Do you guarantee a first-page ranking?
No honest company can guarantee a specific ranking position, since search engines control that outcome. What is guaranteed is the structure, speed and content that search visibility depends on, and continued work until visibility improves.
What is structured data and why does our site need it?
It is markup that tells a search engine what kind of content a page holds, a local business, a service, a set of FAQs. It is part of how both search engines and newer AI answer tools understand and cite a page correctly.
Do we need to approve every article before it publishes?
You can. Some agencies review every piece for compliance, especially in life, health and Medicare; others let us publish on schedule and skim afterward. Either way you can ask us to correct or remove anything at any time.
How many pages does an agency need to rank locally?
Enough that every line you write and every town you write in has a page that answers the question someone typed. For most agencies that is between fifteen and forty pages, plus the articles that accumulate weekly.
Do location pages still work?
Genuine ones do. A page about insuring restaurants in one city is useful; the same page with the city name swapped forty times is what search engines filter out. We write the ones you can honestly support and no more.
How does the ranking commitment work?
Local rankings start arriving within the window written into your plan, or the search work continues at no additional charge until they do. It is a commitment about effort and structure rather than a promise about a specific keyword position.
Which states do you see agencies compete hardest in?
We are asked for Texas, Florida, California and New York most often, and the pattern is the same in each: the agencies winning the local searches are the ones with a page for the coverage and a page for the place, not a services page listing twelve lines.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.