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Everything inside the website we build

Ten things, each explained in full. Eight are on every plan; the AI Engine arrives with Proof and the Content Engine with Edition.

Contents Ten features

Ten features, at a glance

Jump to any one, or read the full page in order below.

Feature 01

A brand system, not a template

Type, color, spacing and imagery set once for your agency and held on every page.

Available on

Draft Proof Edition

Why the system comes before the pages

An agency website reads as trustworthy when every page looks like it came from the same hand. So the first thing we do is set the system: a type scale that holds a headline about umbrella coverage and a footnote about a claims number in the same voice, a color palette with one accent, a spacing rhythm, a rule for how carrier logos sit next to your own, and a direction for imagery. Only then do we compose pages. It is the difference between a site that is designed and a site that is assembled, and a prospect can tell within a second which one they are looking at.

Consistent across carriers and lines

Multi-line agencies collect visual noise: a carrier badge in one palette, a program brochure in another, a Medicare disclaimer in a third. The system absorbs all of it. Carrier marks sit in a quiet monochrome row that defers to your brand. Every line-of-business page shares the same header structure, the same place for the quote request and the same tone of explanation, whether it is a workers comp page or a renters page. Your agency, not the carrier, is the thing the visitor remembers.

Light and dark, both considered

The site ships in a dark and a light theme, driven by the same tokens, and follows the visitor's device preference with a toggle in the header. That is not a novelty. Prospects read policy explanations at night on a phone, and a glaring white page at eleven in the evening is the kind of small friction that ends a session. Both themes are composed rather than inverted, so contrast, imagery and the accent color hold up in each.

Feature 02

Pages that open instantly

Hand-coded static pages served from the edge, 90+ Google PageSpeed guaranteed on every plan.

Available on

Draft Proof Edition

Speed is part of the design

A beautifully composed coverage page that takes four seconds to appear on a phone is not beautiful to the person waiting. We hand-code every page and ship it as plain HTML with almost no JavaScript, so the first thing a prospect sees is the page, not a spinner. Images are sized and compressed at build time. Fonts load with a fallback so text is readable before the display face arrives. The result is a site that feels considered because it is quick, and quick because it is considered.

What the guarantee covers

Every page we build and host is guaranteed 90+ on Google PageSpeed for mobile and desktop, on every plan. That is not an aspiration for later; it is measured before launch and again after every revision. If a page we built ever drops below that score because of our work, we fix it at no charge. The one thing the guarantee cannot cover is a third-party embed you ask us to add, and we will say so before we add it.

Feature 03

One page per line of business

Every coverage you write gets its own page, structured to explain and to rank.

Available on

Draft Proof Edition

A page for each line, not a list of lines

A single services page that names twelve coverages in a bulleted list gives a search engine nothing to rank and a prospect nothing to read. Instead, every line you write gets its own page: business owners policy, general liability, commercial auto, workers compensation, homeowners, auto, umbrella, term life, group health, whatever your book carries. Each page answers what the coverage is, who it is for, what usually gets asked, and how to request a quote for it, in the studio voice we set for your brand.

Written for the way people actually search

People do not search for "commercial lines". They search for "contractor insurance near me" or "do I need workers comp with two employees". Each line page is written around those questions, with a headline that answers first and sections that go deeper. Carrier appetite is described in plain terms where you want it described. Every page links to the coverage finder configured for that line, so the reading and the quote request are one continuous path.

Kept current as the book changes

Lines come and go. You add a cyber program, drop a carrier, start writing habitational. Each of those is a weekly update or a revision, and the page structure absorbs it without a redesign. New pages inherit the brand system automatically, so the cyber page you add in month nine looks like it was there on launch day.

Feature 04

Office and territory pages

A page for each office you run and each place you write, with directions, hours and the right producer.

Available on

Draft Proof Edition

One page per office

Each office gets a page with its address, map link, hours, phone, the producers who sit there and the lines they write most. Structured data marks it up so search engines understand it as a place with opening hours rather than a paragraph of text. For a single-office agency this is one strong page; for a three-office agency it is three, each able to rank in its own town without competing with the others.

Territory pages for the places you write

Many agencies write across a region without an office in every town. Territory pages cover that: a page for each county or city you serve, crossed with the lines that matter there, written specifically rather than duplicated with the town name swapped. A page about insuring restaurants in one city reads differently from a page about insuring farms in the next county, because it should.

Feature 05

The coverage finder

A guided path from what a prospect needs to protect to the right line and a quote request in your AMS.

Available on

Draft Proof Edition

From "what do I need" to the right line

Most prospects do not arrive knowing the name of the coverage they need. They know they just bought a duplex, hired a second employee, or started driving for deliveries. The coverage finder starts there. It asks what they need to protect, then two or three plain questions, and lands them on the right line of business with a short explanation and a quote request tailored to it. No jargon in the questions, no wall of fields at the end. It is the first conversation a good producer would have, done on a phone in under a minute.

Every submission lands in your AMS or CRM

The quote request is not an email into an inbox. It is pushed straight into your agency management system or CRM, by API where the system supports it and by Zapier or Make where it does not, tagged with the line, the office and the answers the prospect gave. Your producer opens the record with the context already there. We have connected the finder to the common AMS and CRM platforms agencies use, and we configure it on the onboarding call.

Never a quote, never advice

The finder narrows and collects. It does not quote a premium, promise eligibility or recommend a limit, because we are not an insurance agency and neither is the website. Every step carries the wording your compliance needs, and the closing screen makes clear that a licensed producer will follow up. That restraint is what makes it usable in life, health and Medicare as well as property and casualty.

Feature 06

Weekly detail updates

Producers, carriers, hours, lines and claims numbers kept accurate every week without anyone at the agency logging in.

Available on

Draft Proof Edition

The small things are the trust

A producer who left last quarter still smiling on the team page, a carrier you no longer represent in the logo row, holiday hours that were never changed back. None of these are dramatic and all of them tell a prospect the agency is not paying attention. Weekly detail updates exist for exactly this. Send the change in an email whenever it happens and it is live within the week, on top of your monthly revisions, without a ticket system or a login.

How it works in practice

Most agencies end up with one person who forwards changes as they come: a new hire, an appointment letter, an office move, a new claims line for a carrier. We keep a running log so you can see what changed and when. Bigger changes, a new line page or a redesigned section, count as revisions; everything that is simply keeping the facts right is a weekly update and does not touch your revision count.

Feature 07

Researched articles every week

Long-form, cited articles on your lines and your state, written to be read and to rank. Two a week on Draft and Proof, three on Edition.

Available on

Draft Proof Edition

What an article from the studio looks like

Each article runs 2,500 to 3,200 words, opens by answering the question in its title, and is organized so a reader can skim the headings and still leave informed. Every figure cites a real source, usually a regulator, an industry body or a carrier's published material. Topics come from your lines and the questions your producers hear most: what a certificate of insurance actually proves, how replacement cost differs from actual cash value, what changes at a Medicare annual review. Nothing is written as advice for a specific person.

Why the cadence matters

Two articles a week is a rhythm search engines and readers both notice. Over a year it is more than a hundred pieces that each answer a question a prospect in your territory is typing, which is how an agency site earns visibility for the lines it writes rather than only its own name. On Edition the cadence rises to three a week and the Content Engine turns each piece into social posts and reels, so the article works in more than one place.

Review and compliance

You choose on the onboarding call whether to approve every article before it goes live or let us publish on schedule. Life, health and Medicare agencies usually want review; most property and casualty agencies do not. Either way, corrections and removals are handled within the week and never count against your revisions. Articles carry a byline from our editorial team, never a license claim.

Feature 08

Managed hosting, nothing itemized

Cloudflare hosting, SSL, backups, monitoring and framework upkeep, included in every plan.

Available on

Draft Proof Edition

What managed includes

Hosting on Cloudflare close to your visitors, SSL that renews itself, daily backups, security headers, uptime monitoring and the ongoing upkeep of the framework and dependencies the site runs on. There is no hosting line on your invoice and no renewal to remember. If the site is ever down because of something in our control, the refund policy covers that month; in practice, static pages on the edge are about as resilient as a website gets.

Nobody at the agency logs in

There is no page builder to learn, no plugin that needs updating, no dashboard with a red badge. That is deliberate. An agency's time belongs on the phone with clients and carriers, not inside a CMS. Everything that needs to change on the site goes through weekly updates and revisions, and everything that keeps it running is ours to worry about.

Feature 09

The AI Engine

An AI receptionist, site chat and SMS, Messenger and Instagram agents that take quote details and hand off to a producer. Proof and Edition.

Available on

Draft Proof Edition

The phone answered, the chat answered, in your voice

On Proof and Edition, an AI agent answers calls, the site chat, SMS, Messenger and Instagram messages around the clock. It knows your offices, hours, lines, carriers and how you like a quote request taken. It collects the details, books a call with the right producer and sends you a call-analysis PDF for every conversation so you can hear what prospects are asking. The script is written in the same studio voice as the site, and you review it before it goes live.

Where it stops

The agent never quotes, never advises and never confirms eligibility. Anything that would amount to advice is handed to a licensed person at your agency with the transcript attached. This is a hard configuration, not a preference, and it is what lets the AI Engine run in life, health and Medicare as well as property and casualty. We file the A2P 10DLC registration so texting works from launch; carrier fees pass through at cost.

Billing that follows usage

Proof is the monthly fee plus AI usage. Usage is the minutes, messages and carrier fees the providers charge us, passed through at cost and billed monthly in arrears, with no markup and no minimum. The call-analysis PDFs double as the usage record, so you can see what the agent handled and what it cost in the same document.

Feature 10

The Content Engine

Three articles a week, three social image posts, two reels and a managed Google Business Profile. Edition only.

Available on

Draft Proof Edition

One article, many places

On Edition the article cadence rises to three a week, and each piece is turned into three social image posts and two short reels a week, composed in the same brand system as the site so your feed looks like your website looks like your office. Posts are scheduled to the channels you use. The work of keeping an agency visible outside its own site, which usually falls to whoever has a spare hour, becomes something that simply happens.

Your Google Business Profile, kept alive

The Google Business Profile is the first thing many prospects see and the last thing most agencies update. On Edition we manage it: hours, services, photos, posts drawn from the week's articles, and question answers, kept consistent with the site. For a multi-office agency, each office profile is managed and linked to its office page.

Matrix Three plans

Which plan carries what

Eight features on every plan, two that arrive with the higher tiers.

FeatureDraftProofEdition
A brand system, not a template
Pages that open instantly
One page per line of business
Office and territory pages
The coverage finder
Weekly detail updates
Researched articles every week
Managed hosting, nothing itemized
The AI Engine
The Content Engine

See the plans and prices

Infographic with Tilby the wombat mascot: How the three plans differ. Draft: the website, fully managed, live in 7 days. Proof: plus the AI Engine, live in 10 days. Edition: plus the Content Engine, live in 15 days.

Manifest34 items

Every item in the package, and what it is for

34 things itemized, in buyer terms: what each one does, the agency problem it solves, what you have to do, and the plan that carries it. 26 of them are on every plan.

01

The website itself

Designed for your agency, written for your book, built to open instantly.

  • A brand system set for your agency

    Type scale, color, spacing, imagery direction and the rule for how a carrier mark sits beside your own, decided once and applied to every page.

    The problem it solves. A carrier-supplied template makes a twelve-person agency look like a branch of somebody else.

    What you do. Answer the onboarding call and approve the system.

    Draft Proof Edition

  • A page for every line you write

    Business owners policy, general liability, workers comp, commercial auto, homeowners, personal auto, umbrella, term life, group health, Medicare Supplement: each one its own page, written around what a prospect actually types.

    The problem it solves. Twelve coverages in a bulleted list gives a search engine nothing to rank and a prospect nothing to read.

    What you do. Tell us which lines you write, and which ones matter most.

    Draft Proof Edition

  • Office and territory pages

    A page per office with address, hours, map link, phone and the producers who sit there, plus territory pages for the counties and towns you write without an office in.

    The problem it solves. One address in a footer cannot rank in three towns, and prospects two counties over never see you.

    What you do. Send the addresses, hours and who sits where.

    Draft Proof Edition

  • Light and dark, readable on any screen

    Both themes composed from the same tokens, generous type, and contrast checked in each, so a policy explanation is readable at eleven at night on a phone.

    The problem it solves. Older prospects and tired ones both give up on a page they have to squint at.

    What you do. Nothing.

    Draft Proof Edition

  • 90+ PageSpeed, guaranteed

    Hand-coded static pages with almost no JavaScript, images sized at build time, served from Cloudflare's edge. Measured before launch and after every revision, mobile and desktop.

    The problem it solves. The visit most likely to become a policy happens on a phone with two bars, and a slow page loses it before it appears.

    What you do. Nothing. If our work drops a page below the score we fix it at no charge.

    Draft Proof Edition

  • A launch date you can put in the calendar

    Live in 7 days on Draft, 10 on Proof, 15 on Edition, counted from the onboarding call.

    The problem it solves. Agency website projects drift for months because nobody owns the next step.

    What you do. Fill in the onboarding form and take one call.

    Draft Proof Edition

  • Compliance-aware copy on every page

    No quoted premiums, no eligibility promises, no advice. Carrier, Medicare and product disclaimers set as part of the design system and worded the way your compliance officer wants them.

    The problem it solves. One sentence written by a generalist becomes your compliance officer's problem after launch instead of before it.

    What you do. Tell us the wording you are required to carry.

    Draft Proof Edition

02

Quotes and intake

How a visitor becomes a quote request sitting in your system with the line already tagged.

  • The coverage finder

    A guided path from what a prospect needs to protect, through two or three plain questions, to the right line and a short quote request.

    The problem it solves. Most prospects do not know the name of the coverage they need, and a wall of fields asking for a VIN loses the ones who do.

    What you do. Confirm the lines and the questions on the onboarding call.

    Draft Proof Edition

  • Every request lands in your AMS or CRM

    Submissions are pushed by API where the system supports it and by Zapier or Make where it does not, tagged with the line, the office and the answers given.

    The problem it solves. Quote emails sit in a shared inbox and get retyped into the management system, badly, twice.

    What you do. Tell us which system you use and who should receive what.

    Draft Proof Edition

  • Routing to the right producer

    Each submission is routed by line and by office, so the person who writes that coverage gets it first.

    The problem it solves. A request for a fleet policy landing with a personal lines producer costs a day and sometimes the account.

    What you do. Give us the routing rules. Changing them later is a weekly update.

    Draft Proof Edition

  • A finder that narrows, never advises

    It collects and routes. It never quotes a premium, confirms eligibility or recommends a limit, and the closing screen says a licensed producer will follow up.

    The problem it solves. A website that sounds like it is giving advice is a regulatory problem in every line, and a fatal one in health and Medicare.

    What you do. Nothing. This is a hard configuration, not a setting.

    Draft Proof Edition

03

Upkeep and support

What keeps the site accurate every week without anyone at the agency logging in.

  • Weekly detail updates

    Producers, carriers, hours, claims numbers, new lines and office details corrected within the week, from an email.

    The problem it solves. A producer who left in April and last winter's hours both read as neglect to somebody deciding whether to trust you.

    What you do. Send the change whenever it happens. No ticket system, no login.

    Draft Proof Edition

  • 5 revisions a month, any size each

    A new section, a rewritten page, a new office, a design change: each is one revision, completed within 2 to 5 working days. Then $20 each, with no cap and no hourly billing.

    The problem it solves. Every change on a normal agency site means a developer invoice, so changes stop happening.

    What you do. Request them from the client portal. Unused revisions do not roll over.

    Draft Proof Edition

  • A client portal from day one

    Where you request revisions, raise a support ticket, send files and talk to the team that builds and runs the site.

    The problem it solves. Website requests get lost between an inbox, a text message and a phone call.

    What you do. Use it instead of chasing anyone.

    Draft Proof Edition

  • Managed hosting, nothing itemized

    Cloudflare hosting, SSL that renews itself, daily backups, security headers, uptime monitoring and the ongoing upkeep of the framework the site runs on.

    The problem it solves. Hosting here, a renewal there, and a plugin nobody at the agency understands until it breaks.

    What you do. Nothing. There is no hosting line on the invoice.

    Draft Proof Edition

04

Being found, answered and cited

Search engines, answer engines, AI assistants and the structured data underneath all three.

  • Technical and on-page SEO

    Clean URLs, one H1 a page, titles and descriptions written per page, internal links, image alt text, a sitemap index and a robots file that lets the right crawlers in.

    The problem it solves. Most agency sites rank for the agency name and nothing else, because there is nothing else on them to rank.

    What you do. Nothing.

    Draft Proof Edition

  • Local and service-area pages for your towns

    A page for each office and each territory you write, marked up as a place with hours, so a search from that town can find that page.

    The problem it solves. "Near me" searches go to a directory or a national carrier because nothing local exists to answer them.

    What you do. Tell us the towns and counties you actually write in.

    Draft Proof Edition

  • Answer-first content for snippets and voice

    Every section opens with the direct answer to its heading, questions are phrased the way people ask them, and each page carries its own FAQ block in the page and in the markup.

    The problem it solves. A page that buries the answer in paragraph four never gets extracted as the answer.

    What you do. Nothing.

    Draft Proof Edition

  • Readable by AI assistants

    An llms.txt file, clean semantic HTML, consistent naming of your agency and your lines, plainly stated facts and visible dates, so assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews can read and cite the site.

    The problem it solves. Buyers now ask an assistant before they ask a person, and a site written as marketing fog has nothing quotable in it.

    What you do. Nothing. No one can guarantee an appearance in an AI answer; this is what makes it possible.

    Draft Proof Edition

  • Structured data on every page

    Organization and LocalBusiness for the agency and its offices, Service for each line, FAQPage for the questions, BreadcrumbList for the path, Article for each piece we publish, generated from your data so it never drifts from the visible page.

    The problem it solves. Without it a search engine has to guess what your pages are, and it guesses conservatively.

    What you do. Nothing.

    Draft Proof Edition

  • Researched articles every week

    2 a week on Draft and Proof, 3 on Edition. Each runs 2,500 to 3,200 words, answers its own title first and cites real sources.

    The problem it solves. The blog that was promised at launch has three posts from the year it launched.

    What you do. Choose on the onboarding call whether to approve each piece or let us publish on schedule.

    Draft Proof Edition

  • The ranking commitment in writing

    The site starts ranking for local searches within 3 to 5 months of launch, or the search work continues at no additional charge until it does.

    The problem it solves. Everyone promises rankings. Almost nobody writes down what happens if they do not arrive.

    What you do. Nothing.

    Draft Proof Edition

05

The AI Engine

Answers the phone, the chat and the messages when your team cannot. Proof and Edition.

  • An AI receptionist on the phone

    Answers calls around the clock in your agency's voice, knows your offices, hours, lines and carriers, takes the quote details and books a call with the right producer.

    The problem it solves. Calls after five go to voicemail, and a prospect with a renewal date calls the next agency on the list.

    What you do. Review the script before it goes live.

    Draft Proof Edition

  • An AI chat widget on the site

    The same agent answering questions on the website, collecting details and handing a real person the transcript.

    The problem it solves. Site visitors with one question leave rather than fill in a form to ask it.

    What you do. Nothing, beyond approving the wording.

    Draft Proof Edition

  • SMS, Messenger and Instagram agents

    The agent answers text messages, Facebook Messenger and Instagram direct messages, takes quote details and books appointments in the same calendar.

    The problem it solves. Messages arrive on three platforms nobody at the agency has open during a work day.

    What you do. Connect the accounts once, with us on the call.

    Draft Proof Edition

  • A2P 10DLC registration filed for you

    We file the registration that US carriers require before a business can text, so messaging works from launch. Carrier fees pass through at cost.

    The problem it solves. Unregistered business texting gets filtered or blocked, quietly, and nobody tells you.

    What you do. Supply the business details the registration asks for.

    Draft Proof Edition

  • A call-analysis PDF for every conversation

    A written summary of what was asked and what was collected, for each call the agent handles. It doubles as the usage record for billing.

    The problem it solves. Nobody at an agency knows what prospects ask before they reach a producer.

    What you do. Read them, or do not. They arrive either way.

    Draft Proof Edition

  • An agent that hands advice to a person

    Anything about whether a coverage applies, what a policy costs or whether someone is eligible is handed to a licensed person at your agency with the transcript attached.

    The problem it solves. An AI that free-styles about coverage is a licensing problem, not a feature.

    What you do. Nothing. It is configured this way and you review the scripts.

    Draft Proof Edition

06

The Content Engine

Articles turned into social posts, reels and a managed Google profile. Edition only.

  • 3 social image posts and 2 reels a week

    Each week's articles turned into posts and short reels composed in the same brand system as the site, scheduled to the channels you use.

    The problem it solves. Posting falls to whoever has a spare hour, which means it happens in bursts and then stops.

    What you do. Nothing, unless you want to approve them.

    Draft Proof Edition

  • Your Google Business Profile, managed

    Hours, services, photos, posts drawn from the week's articles and question answers, kept consistent with the site. One profile per office, each linked to its office page.

    The problem it solves. The profile is the first thing many prospects see and the last thing most agencies update.

    What you do. Give us access once.

    Draft Proof Edition

07

Ownership, migration and exit

Whose domain it is, whose words they are, and what happens if you leave.

  • A free domain, or keep the one you have

    Point your current domain at the new site, or we register one in your name at no cost through Cloudflare Registrar or Spaceship for as long as the plan runs.

    The problem it solves. Agencies discover at the worst moment that their domain is registered to a former marketing vendor.

    What you do. Nothing. The domain is always yours, never ours.

    Draft Proof Edition

  • Migration that keeps the rankings you have

    Every existing URL mapped to its new page, 301 redirects in place, working page titles preserved, the new sitemap submitted to Google on launch day, and your current site live until the switch.

    The problem it solves. A rebuild done carelessly throws away years of search visibility in one afternoon.

    What you do. Nothing but approve the preview.

    Draft Proof Edition

  • Your words stay yours

    You own the copy, the articles, the imagery you supplied and your domain. The design and the code that runs the site stay ours while the plan is active, which is what keeps the monthly fee where it is.

    The problem it solves. Content written for you that you cannot take with you is rented, not owned.

    What you do. Nothing.

    Draft Proof Edition

  • An exit that gives you your content back

    Cancel by email with the notice set out in the terms, and we export your content and articles within 14 days and hand over the domain.

    The problem it solves. "What happens if this does not work" is the question nobody answers before you sign.

    What you do. Email us. The refund policy and terms carry the detail.

    Draft Proof Edition

Ad spendThe mechanism, not a promise

A faster page changes what your advertising costs

Every page we build and host is guaranteed 90+ on Google PageSpeed, mobile and desktop. That is a design decision first, and a media decision second: a page that opens instantly and answers the search it came from can lower what each click costs you and keeps more of the visitors you are already paying for.

  • More of the clicks you already paid for reach a page

    Every click on a paid ad is bought whether or not the page arrives. A prospect standing outside a dealership on a weak connection does not wait for a slow page, and that click is spent either way. Pages that appear immediately keep more of the traffic you are already buying.

  • Landing page experience is one of the three quality components Google reports

    Google Ads reports Quality Score from expected clickthrough rate, ad relevance and landing page experience, and Google states that higher quality ads typically cost less per click than lower quality ads. A faster, clearer, mobile-ready page is the part of that you can actually build.

  • One page per line means the ad can point at the coverage it sold

    Google advises keeping the message consistent from the ad to the page and making the page relevant to what the person searched. An agency site with a page for workers compensation, one for commercial auto and one for homeowners can do that. A single services page cannot.

  • The phone is where the decision happens

    Mobile ease of navigation is part of what Google tells advertisers to work on, and it is where most insurance searches start. Our pages are built mobile first, with the coverage finder taking a request in under a minute with one thumb.

We will not put a number on it. Nobody can tell you in advance how much a cost per click will move, because the auction depends on your keywords, your competitors and your bids as well as your page. What we can commit to in writing is the speed of the pages and the relevance of the page a given ad points at.

VisibilityFour disciplines

Found by search, quoted by answer engines, cited by AI

Most agency websites rank for the agency name and nothing else. These four things are how a site earns visibility for the coverages you write, in the United States towns you write them, and how it stays readable to the assistants people now ask first. No one can guarantee a place in an AI answer or a search result; this is the work that makes it possible.

SEO

SEO: technical and on-page, plus a page for every place you write

Search engines rank pages, not agencies, so we give them pages worth ranking.

  • Technical: clean URLs, one H1 a page, correct heading order, fast static pages, a sitemap index that updates itself, and a robots file that lets the right crawlers in.
  • On-page: one primary phrase per page, a title and description written for that page, descriptive internal links and image alt text.
  • Local: a page for each office and a service-area page for each town or county you write in, so a search from that place has something local to find.
  • Cadence: 2 researched articles a week on Draft and Proof, 3 on Edition, each answering a question your producers actually get asked.
AEO

AEO: written so the answer can be lifted

Featured snippets, voice answers and results panels quote the page that answers first.

  • Every section opens with the direct answer to its own heading, then expands.
  • Headings are phrased as questions people actually ask, not as marketing labels.
  • Every significant page carries its own visible FAQ block, matched word for word by the markup.
  • Definitions, comparison tables and summary blocks are written so they survive being lifted out of the page.
GEO

GEO: readable by ChatGPT, Claude, Perplexity and Google AI Overviews

Buyers ask an assistant before they ask a person, and an assistant can only repeat what it can read.

  • An llms.txt file describing the agency, what it writes and where, with the key pages listed.
  • Clean semantic HTML that still makes sense without styling or scripts.
  • Consistent naming: the same agency name, the same line names, the same office names everywhere.
  • Plainly stated, checkable facts with visible dates instead of marketing language, because a fact is quotable and a slogan is not.
Schema

Structured data generated from your own details

Schema tells a machine what a page is, rather than leaving it to guess.

  • Organization and LocalBusiness for the agency and each office, with hours and area served.
  • Service markup for each line of business, FAQPage for the questions on the page, BreadcrumbList for the path.
  • Article markup for everything we publish, connected to the agency rather than floating free.
  • Generated from the same data the page renders, so the markup can never describe something a visitor cannot see.

The local pages are built on your website, for your towns. We do not build city pages for ourselves on this site, because a page written to catch a search rather than to answer one is exactly what search engines have spent a decade filtering out.

ImprintEight items

The compliance pages that come with your website

Every site we build ships with the pages and the wording an agency website is expected to carry, written for your site rather than generated, and kept current as part of the weekly updates. They help you meet what is expected of you. They are not a substitute for your own counsel, and we do not give legal advice.

  • Privacy policy

    Written for your site rather than pasted from a generator: what the forms collect, who processes it, how long it is kept and how somebody asks for a copy or a deletion. Built with the California Consumer Privacy Act as amended by the CPRA and state privacy laws in Virginia, Colorado, Connecticut, Texas and the other states that have passed one in mind.

  • Terms of use

    What the site is, what it is not, and the limits on relying on anything published there. It states plainly that the website does not quote coverage or confirm eligibility.

  • Cookie policy and consent that actually gates scripts

    A consent banner that holds analytics and marketing tags until a visitor agrees, and a cookie page that lists what the site really sets. A banner that blocks nothing is worse than none.

  • Accessibility statement

    Your conformance target stated in public, with a route to report a problem. The site is built with WCAG 2.2 Level AA in mind: contrast checked in both themes, real keyboard operation, visible focus, labelled forms and text that scales.

  • Carrier and product disclaimers

    The wording your carriers and your compliance officer require, placed as part of the design system so it appears on every page that needs it and is changed everywhere at once when it changes.

  • Licensing and producer identification

    Your agency name, your offices and your licensing information presented the way your state department of insurance expects to see it, kept current as part of the weekly detail updates.

  • Messaging consent wording

    Any form that asks to text or call carries the consent language it needs, and the A2P 10DLC registration for business texting is filed for you on the plans that include the AI Engine. Built with the Telephone Consumer Protection Act, for any form that asks to text or call in mind.

  • No advice, anywhere on the site

    The coverage finder narrows and collects; the AI agent takes details and books a producer. Neither quotes a premium, confirms eligibility or recommends a limit, and both say so where a visitor can read it.

InsuranceWebStudio is a website design and management studio and is not an insurance agency, broker, carrier or licensed producer, a law firm or a compliance consultancy. Send us the wording your carriers and your compliance officer require and we will build the site around it.

Proofs3 readings

What agencies use most once it is live

Real reviews from agency and broker staff, in their own words and named with their permission.

  • Inquiry form and response workflow for commercial coverage reviews

    We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
    Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA

  • Mobile navigation and page layout for commercial coverage reviews

    Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
    Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY

  • FAQ research and editorial review for commercial coverage reviews

    We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
    Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA

Questions about what is included

What does the AI receptionist actually say to a caller?

It answers in your agency's voice, says which agency it is, and takes the details a producer needs: who is calling, what they need to protect, which office they are near and when they can talk. It books the call, sends you a written summary of the conversation, and hands anything that sounds like advice to a licensed person at your agency. You read and approve the script before it goes live, and it is on Proof and Edition.

Does the AI chat widget appear on every page?

On Proof and Edition it sits on the site wherever you want it, most often on the line-of-business pages and the coverage finder. It answers what your agency does, collects quote details and books a producer. It never quotes a premium or confirms eligibility.

Which messaging channels do the AI agents cover?

Site chat, SMS, Facebook Messenger and Instagram direct messages, all answered by the same agent with the same knowledge of your lines, hours and offices. The A2P 10DLC registration that US carriers require for business texting is filed for you, and carrier fees pass through at cost.

What is the difference between a weekly detail update and a revision?

A weekly detail update keeps a fact true: a producer joins or leaves, a carrier appointment changes, holiday hours, a new claims number. Those are unlimited in practice and do not touch your allowance. A revision is a change to the site itself: a new page, a rewritten section, a design change. You get 5 a month of any size, completed within 2 to 5 working days.

Does the coverage finder work for life, health and Medicare?

Yes, and that is exactly why it is built to narrow rather than to quote. It points a visitor at the right product page, collects a request and says a licensed producer will follow up. It never states a premium, an eligibility outcome or a recommendation, which is what keeps it usable in regulated lines.

How many line-of-business pages do we get?

One for every line you actually write, and none for lines you do not. A commercial specialist might have fourteen, a Medicare practice four. Adding one later is a normal revision, so a new program in month nine is not a redesign.

Can we choose which features we use?

The website features are all on every plan, because a site missing half of them is the problem we are solving. The engines are the choice: Draft is the website fully managed, Proof adds the AI Engine, Edition adds the Content Engine. Moving between them takes effect on your next billing date with no second build fee.

Who writes the articles, and can we stop one going out?

Our writers, at 2 a week on Draft and Proof and 3 a week on Edition, each 2,500 to 3,200 words with real sources cited. You choose on the onboarding call whether to approve every piece first. Corrections and removals happen within the week and never count as a revision.

Does the Google Business Profile management cover multiple offices?

On Edition, each office profile is managed and linked to its own office page on the site, so hours, services and posts stay consistent between the profile and the website.

What is not included in any plan?

Buying or managing advertising, licensed insurance advice of any kind, quoting software, and work on a website somebody else built and hosts. We will tell you plainly when what you need is one of those.

Against4 comparisons

How the feature set compares

Four of the ten comparisons, each with an honest section on when the other option is the better answer.

All ten comparisons

Next Book a demo

See these features on a site built for your lines.

A live walk-through of the coverage finder, the line pages and the brand system, on your screen.

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