Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA benefits broker website an HR director can forward to the CFO
A benefits brokerage website has to speak to two readers at once, the HR director who found you and the finance lead who approves you, so every page explains group health, ancillary and compliance support in terms of what it does for the employer, and takes a census-light request for a conversation.
Corrections
What usually goes wrong for benefits brokers
The site reads like a personal insurance agency with the word "group" added.
Services are listed without saying what a broker actually does for an employer through the year.
There is no page for the questions HR asks first: renewals, compliance, enrollment support, employee communications.
A request for a proposal asks for a full census on the first visit, so nobody sends one.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for benefits brokers rather than adapted from a generic agency page.
- 01Home
- 02Group health plans
- 03Dental, vision and ancillary
- 04Life, disability and voluntary benefits
- 05Compliance and HR support
- 06Enrollment and employee communication
- 07Industries and employer sizes we serve
- 08Start a conversation through the coverage finder
Coverage finder, configured for employers
The finder asks about the organization, headcount band, current situation and the problem that prompted the search, a renewal, a growth spurt, a compliance worry. It lands on the relevant service page and a short request for a conversation. No census on the first visit. The record lands in your CRM tagged by employer size and need.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for benefits brokers. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Questions from benefits brokers
Can the site speak to both HR and finance?
Each service page opens with what the service does for the employer, then goes deeper for the person who has to justify the decision. It is written to be forwarded.
Do you write about compliance topics?
Articles explain compliance topics in general terms with citations to the relevant agencies. They are written to inform, not to advise, and you can review each before it publishes.
How do we handle a request for proposal?
The finder takes a light request first. Once your team is in conversation, a secure census intake can be added as a revision, or handled entirely offline if you prefer.
Can we show the employer sizes we focus on?
Yes. A page names the sizes and industries you serve best, and the finder routes requests by headcount band so the right producer gets the right employer.
Also built for
Next Book a demo
See it built for benefits brokers.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.