Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA commercial lines website written for owners who read fast and decide slowly
A commercial lines agency website wins by explaining coverage in the language of the industries you write, contractors, restaurants, trucking, manufacturing, and by taking a submission-quality quote request without turning the first visit into an application.
Corrections
What usually goes wrong for commercial lines agencies
Industry pages do not exist, so a roofing contractor and a dental practice land on the same generic business insurance page.
The site says "we can handle all your commercial needs" and never names a coverage a buyer would recognize.
Producers spend the first call collecting information a good form would have captured.
Certificates, claims and renewal service are buried, so existing clients call the office for things the site should handle.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for commercial lines rather than adapted from a generic agency page.
- 01Home
- 02Business owners policy
- 03General liability
- 04Workers compensation
- 05Commercial auto and fleet
- 06Commercial property
- 07Industries we insure, one page per industry
- 08Request a quote through the coverage finder
Coverage finder, configured for commercial lines
The finder opens with the industry, then the size of the operation and what they are most worried about. It maps that to the lines an owner in that industry usually needs, explains each in a sentence, and takes a quote request with the fields your marketing rep needs for a submission. The record lands in your AMS with industry and lines tagged.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for commercial lines. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Included34 items
Everything a commercial line site carries
The same package on every plan, with the coverage finder configured for commercial lines. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Wording
What the site is allowed to say
Appetite is described, never promised as an underwriting decision, and certificate pages explain the process without issuing anything. Nothing on the site states a premium, a limit recommendation or an eligibility outcome.
We are asked for this build most often by agencies writing in Texas, Illinois, Georgia, and it is built the same way anywhere in the United States.
Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.
Proofs3 readings
What commercial lines agencies say afterwards
Real reviews from agency and broker staff, in their own words and named with their permission.
Inquiry form and response workflow for commercial coverage reviews
We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA Mobile navigation and page layout for commercial coverage reviews
Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY FAQ research and editorial review for commercial coverage reviews
We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA
Questions from commercial lines agencies
How many industry pages do we get?
As many as you genuinely write. Six to ten is typical at launch, each written specifically for that industry, with more added as revisions when a new niche opens up.
Can the quote request collect enough for a submission?
It collects what a producer needs to have a useful first conversation: industry, size, current carrier, renewal date, main concern. Full applications stay with your producer, where they belong.
Do you write about workers comp rules for our state?
Yes. Line pages and articles reference your state's requirements with citations to the regulator, and they are kept current as a weekly update when rules change.
Can existing clients request certificates through the site?
A service page carries a certificate request, a claims path and a change request, each landing in your AMS the same way a quote does, so the office phone stops being the only route.
Should we build pages by coverage or by industry?
Both, linked to each other. Coverage pages answer the buyer who knows what they need; industry pages answer the owner who only knows what they do. A roofing contractor and a restaurant arrive at workers compensation from completely different questions.
Can the site handle certificate requests?
It explains what a certificate proves, what an additional insured endorsement is and how to request one from your team, and routes the request into your system. Issuing the certificate itself stays inside your agency.
How do we show we write bigger accounts?
Depth rather than claims: pages that answer the questions a business owner with twenty employees is actually asking, written in their language, with the finder collecting enough for a producer to make a serious first call.
Do you build pages for classes of business we only dabble in?
We would rather not. Three strong class pages outrank nine thin ones, and a page implying an appetite you do not have wastes your producers' time on quotes you cannot write.
Also built for
Next Book a demo
See it built for commercial lines.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.