Judging an insurance website design company comes down to five questions most sales calls never answer plainly.

Most agencies choosing a website company end up comparing portfolios and prices, when the questions that actually predict a good outcome are about ownership, revision terms, speed guarantees and who writes the insurance copy.

Job docket
  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

01

Question one: who owns the site if you leave?

Ask plainly what happens to your content, your articles and your domain if you cancel. A company worth hiring answers this before you ask: you keep everything you gave them and everything they wrote for you, and your domain is always yours. Here, if you ever leave, we export your content and articles within 14 days.

02

Question two: what does a revision actually cost after the included ones run out?

Some companies bill by the hour once you exceed an included allotment, which makes a simple request unpredictable. Ask for the flat per-revision price and the turnaround time in writing. Here it is a flat $20 per additional revision beyond the 5 included each month, with no hourly billing, completed within 2 to 5 working days.

03

Question three: is the speed guarantee real or marketing language

A "fast" site and a site guaranteed 90+ on Google PageSpeed, measured on every page, are different promises. Ask what happens if a page fails the guarantee: does the company fix it at no charge, or does that become a new invoice.

04

Question four: who actually writes the insurance content

Generic copywriters produce generic agency copy. Ask whether the writer understands the difference between admitted and non-admitted carriers, or between a BOP and a package policy, before they write your coverage pages. It shows in the finished site either way.

05

Question five: what is the total cost, including the build fee

A published monthly fee that hides a large build deposit up front is not the deal it looks like. Ask when the build fee is charged. Here it is invoiced only once your site is live and you have approved it, never before.

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What you get

Questions about insurance website design company

What should raise a flag on a sales call?

Vague answers about who owns your content after cancellation, an hourly rate for revisions instead of a flat price, or a build fee described as due before any work starts rather than after launch.

Should we ask to see other agency sites the company built?

Yes, and look for genuine variation between them, not the same layout with a different logo. A company that gives every agency a visibly different brand is doing custom work; one that gives every agency the same template with new text is not.

Is a lower monthly fee always the better deal?

Not if the revision policy is hourly, the build fee is due up front, or the speed guarantee does not exist. Compare the full terms, not just the headline number.

How do we compare a studio like this to a general web agency?

Ask the general agency the same five questions above. If they have not thought about insurance-specific compliance wording or line pages, you will hear it in how they answer.

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A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

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