Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA personal lines website built for the phone in the parking lot
A personal lines agency website has to work where personal lines are bought: on a phone, in the minutes after someone signs for a car or an offer on a house, so every page opens instantly and the coverage finder takes a quote request in under a minute.
Corrections
What usually goes wrong for personal lines agencies
The homeowners page is a paragraph of generalities that could belong to any agency in the country.
The quote form asks for a VIN and a roof age before the prospect has decided whether to trust you.
Bundling, umbrella and renters are mentioned once and never explained, so the easiest cross-sells never start online.
The site loads slowly on mobile, which is where almost every personal lines search happens.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for personal lines rather than adapted from a generic agency page.
- 01Home
- 02Auto insurance
- 03Homeowners insurance
- 04Renters and condo insurance
- 05Umbrella coverage
- 06Motorcycle, boat and RV
- 07Bundling and multi-policy
- 08Get a quote through the coverage finder
Coverage finder, configured for personal lines
A prospect picks what they are protecting, a car, a home, a rental, a toy, answers two or three plain questions, and lands on a short quote request for that line. Bundling is offered as one tap, not a lecture. The request lands in your AMS with the line tagged.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for personal lines. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Included34 items
Everything a personal line site carries
The same package on every plan, with the coverage finder configured for personal lines. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Wording
What the site is allowed to say
Personal lines pages explain coverage in plain language without quoting a premium or implying an eligibility outcome, and any form that asks to text or call carries the consent wording it needs.
We are asked for this build most often by agencies writing in Florida, Texas, Arizona, and it is built the same way anywhere in the United States.
Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.
Proofs3 readings
What agencies and brokers say afterwards
Real reviews from agency and broker staff, in their own words and named with their permission.
Inquiry form and response workflow for commercial coverage reviews
We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA Mobile navigation and page layout for commercial coverage reviews
Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY FAQ research and editorial review for commercial coverage reviews
We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA
Questions from personal lines agencies
How short is the quote request, really?
Name, contact, what they are insuring and one or two questions specific to the line. Everything a producer needs to call back well; nothing that would make a prospect give up on a phone.
Can we show bundling without pushing it?
Yes. Each line page notes what pairs naturally with it and the finder offers a second line as a single optional tap. The explanation is calm and the choice stays with the prospect.
Do you write pages for boats, motorcycles and RVs?
If you write them, yes. Each specialty personal line gets its own page in the same system, and each can be added later as a revision when the book grows.
Will the site be fast on an older phone?
Every page is static and guaranteed 90+ on Google PageSpeed for mobile. Images are compressed at build time and the site ships almost no JavaScript, so it stays quick on older devices and weak signal.
Most of our traffic is on a phone. Does that change the build?
It shapes it. Pages are built mobile first, open almost instantly on a weak connection, and the coverage finder takes a request in under a minute with one thumb. The phone is the primary design, not a smaller version of the desktop one.
Can somebody get a price on the site?
No, and that is deliberate. The finder narrows a visitor to the right line and collects a short request; the price comes from your licensed producer, who now starts the call with the context already in front of them.
What pages actually bring in personal lines searches?
Auto, home, renters and umbrella pages written around real questions, plus the life-event pages: buying a first home, a teenage driver, adding a second vehicle, moving state. Those are the moments the search actually happens.
Can we run paid search to these pages?
Yes, and the structure helps: a page per line means an ad for auto insurance can land on the auto page rather than a home page, which is what Google advises and what keeps a paid visit relevant.
Also built for
Next Book a demo
See it built for personal lines.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.