Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA personal lines website built for the phone in the parking lot
A personal lines agency website has to work where personal lines are bought: on a phone, in the minutes after someone signs for a car or an offer on a house, so every page opens instantly and the coverage finder takes a quote request in under a minute.
Corrections
What usually goes wrong for personal lines agencies
The homeowners page is a paragraph of generalities that could belong to any agency in the country.
The quote form asks for a VIN and a roof age before the prospect has decided whether to trust you.
Bundling, umbrella and renters are mentioned once and never explained, so the easiest cross-sells never start online.
The site loads slowly on mobile, which is where almost every personal lines search happens.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for personal lines rather than adapted from a generic agency page.
- 01Home
- 02Auto insurance
- 03Homeowners insurance
- 04Renters and condo insurance
- 05Umbrella coverage
- 06Motorcycle, boat and RV
- 07Bundling and multi-policy
- 08Get a quote through the coverage finder
Coverage finder, configured for personal lines
A prospect picks what they are protecting, a car, a home, a rental, a toy, answers two or three plain questions, and lands on a short quote request for that line. Bundling is offered as one tap, not a lecture. The request lands in your AMS with the line tagged.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for personal lines. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Questions from personal lines agencies
How short is the quote request, really?
Name, contact, what they are insuring and one or two questions specific to the line. Everything a producer needs to call back well; nothing that would make a prospect give up on a phone.
Can we show bundling without pushing it?
Yes. Each line page notes what pairs naturally with it and the finder offers a second line as a single optional tap. The explanation is calm and the choice stays with the prospect.
Do you write pages for boats, motorcycles and RVs?
If you write them, yes. Each specialty personal line gets its own page in the same system, and each can be added later as a revision when the book grows.
Will the site be fast on an older phone?
Every page is static and guaranteed 90+ on Google PageSpeed for mobile. Images are compressed at build time and the site ships almost no JavaScript, so it stays quick on older devices and weak signal.
Also built for
Next Book a demo
See it built for personal lines.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.