Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA life and health website that explains without pressure and complies without clutter
A life and health agency website has to do two things most sites fail at together: explain term, whole life, disability and individual health in calm, plain language, and carry the disclaimers and review steps compliance requires without turning every page into fine print.
Corrections
What usually goes wrong for life and health agencies
The site is either a hard-sell landing page or a wall of disclaimers, and neither reads as an advisor a family would call.
Products are named but never explained, so a prospect has to book a call just to learn what term means.
Compliance edits take weeks because every change goes through a builder nobody at the agency understands.
Lead forms ask for health details up front, which is both off-putting and a problem to store.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for life and health rather than adapted from a generic agency page.
- 01Home
- 02Term life insurance
- 03Whole and universal life
- 04Disability income insurance
- 05Individual and family health
- 06Final expense
- 07How a review with us works
- 08Request a conversation through the coverage finder
Coverage finder, configured for life and health
The finder asks who the prospect wants to protect and what would change for them, never a health question, and lands on the right product page with a short request for a conversation. Wording is set with your compliance in mind and the record lands in your CRM tagged by product.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for life and health. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Included34 items
Everything a life and health site carries
The same package on every plan, with the coverage finder configured for life and health. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Wording
What the site is allowed to say
No premiums, no plan comparisons, no eligibility statements anywhere on the site. Disclaimers your carriers require are placed as part of the design system, and you can require approval on every article before it publishes.
We are asked for this build most often by agencies writing in California, Florida, New York, and it is built the same way anywhere in the United States.
Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.
Proofs3 readings
What agencies and brokers say afterwards
Real reviews from agency and broker staff, in their own words and named with their permission.
Inquiry form and response workflow for commercial coverage reviews
We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA Mobile navigation and page layout for commercial coverage reviews
Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY FAQ research and editorial review for commercial coverage reviews
We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA
Questions from life and health agencies
Can we review every page and article before it goes live?
Yes. Many life and health agencies choose approval on everything. Tell us on the onboarding call and nothing publishes until you say so.
Does the finder ask health questions?
No. It asks who and what the prospect wants to protect and takes contact details. Health and underwriting questions stay with your licensed people, off the website.
How are disclaimers handled?
They are part of the design system: a consistent, readable block on every product page and the finder, worded to your compliance requirements, updated within the week when the wording changes.
Will articles be written as advice?
Never. Articles explain products and processes in general terms with cited sources. They carry the disclaimer that nothing on the site is advice for a specific person.
Can we approve everything before it goes live?
Yes. Tell us on the onboarding call and nothing publishes without your sign-off. Corrections and removals are handled within the week and never count against your revisions.
How do you write about products without giving advice?
Pages explain what a product is for, who usually asks about it and what happens next, then hand over. Every specific question about cost, suitability or eligibility routes to a licensed person, and the page says so.
What does the AI Engine do in a regulated line?
It answers the phone and messages, takes details and books a producer, in your voice. Anything that would amount to advice is handed to a licensed person with the transcript attached. That is a hard configuration, and you review the scripts first.
Do you handle group and individual health on one site?
Yes, with separate paths. The finder asks the individual-or-group question first so a reader never lands in the wrong half, and the pages are written for the two very different people asking.
Also built for
Next Book a demo
See it built for life and health.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.