Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA website for an independent agency that reads as one brand, not eight carriers
An independent agency website earns trust by making a multi-carrier, multi-line shop look like a single, deliberate practice: your name first, every line explained in the same voice, and a coverage finder that routes each quote request to the right producer.
Corrections
What usually goes wrong for independent agencies
The current site was built from a carrier-supplied template, so it looks like the carrier and not like the agency.
Twelve lines are listed on one services page with nothing for a search engine to rank and nothing for a prospect to read.
Quote requests arrive as emails with three fields and a producer has to call back just to learn which line the person meant.
Producer changes and carrier appointments never make it to the site because nobody has time to log in to the builder.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for independent agencies rather than adapted from a generic agency page.
- 01Home
- 02About the agency and its principals
- 03Personal lines overview with one page per line
- 04Commercial lines overview with one page per line
- 05Carriers we represent
- 06Our team, by office and by line
- 07Claims and service
- 08Request a quote through the coverage finder
Coverage finder, configured for a multi-line book
The finder starts with what the prospect needs to protect: a home, a vehicle, a business, a family. It narrows to the right line, personal or commercial, then to a short quote request. Each submission lands in your AMS tagged with the line and routed to the producer who writes it.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for independent agencies. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Included34 items
Everything a independent agencie site carries
The same package on every plan, with the coverage finder configured for independent agencies. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Wording
What the site is allowed to say
Carrier marks are used to the rules each carrier sets, appetite is described rather than promised, and nothing on the site quotes a premium or confirms eligibility. Your privacy policy, terms, cookie consent and accessibility statement ship with the build.
We are asked for this build most often by agencies writing in Ohio, Illinois, Georgia, and it is built the same way anywhere in the United States.
Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.
Proofs3 readings
What independent agencies say afterwards
Real reviews from agency and broker staff, in their own words and named with their permission.
Inquiry categories and guided navigation for commercial coverage reviews
Splitting new commercial coverage reviews inquiries from follow-ups sounded minor and was not. The sender picks the route, which means the best-informed person does the sorting. The morning triage is minutes rather than an hour.
Harvey CoburnCustomer inquiries supervisor, Property owners insurance practiceNewark, DE Reference content and service presentation for commercial coverage reviews
Our old commercial coverage reviews page said all the right things and showed none of them. They helped us select reference material that actually means something and explain it properly. People comment on it, which never happened with the old page.
Walter DarnleyClient liaison, Agricultural business insurance brokerTulsa, OK Content approvals and change requests for commercial coverage reviews
I could never prove what we had approved for the commercial coverage reviews page, because nothing was written down. Now I send the current wording and its replacement, review the preview, and confirm. Far easier than narrating edits and hoping they survived the telling.
Mark EverhartAccount handler, Retail and shop insurance specialistWorcester, MA
Questions from independent agencies
Can the site show every carrier we represent without looking like a logo dump?
Yes. Carrier marks sit in a quiet monochrome row that defers to your brand, and each line page names the carriers whose appetite fits in plain text. Your agency stays the thing a visitor remembers.
We write both personal and commercial. Does the site split them?
It carries two overviews, one for personal and one for commercial, each leading to a page per line. The coverage finder asks the split question first so a prospect never sees the wrong half.
How do quote requests reach the right producer?
Each submission is tagged with the line and, where you have several offices, the office, and pushed into your AMS or CRM by API, Zapier or Make. Routing rules are set on the onboarding call and changed as a weekly update.
What happens when a producer leaves or a carrier appointment changes?
You email us and it is live within the week as a weekly detail update. It does not use a revision and nobody at the agency logs in.
We write both personal and commercial. How many pages is that?
One for every line you actually write, usually between twelve and twenty-five, plus a page per office and a territory page for each area you serve. Lines you do not write get no page, which keeps the site honest and easier to rank.
Can the site show which carriers we represent without upsetting anyone?
Yes. Marks sit in a quiet monochrome row, appetite is described in plain language on the line pages, and anything a carrier requires in wording or placement is applied as part of the design system.
How do quote requests get to the right producer in a multi-line shop?
The finder tags each request with the line and the office and pushes it into your management system, routed by the rules you set on the onboarding call. Changing the routing later is a weekly detail update.
What happens when we add a carrier or lose one?
Email it. Carrier appointments, producer changes, hours and claims numbers are weekly detail updates, live within the week, and they never count against your monthly revisions.
Also built for
Next Book a demo
See it built for independent agencies.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.