A Medicare agent website that is ready for enrollment season and readable all year

A Medicare agent website has to be plain enough for a seventy-year-old on a tablet, careful enough for the marketing rules that govern the category, and quick enough to take a review request during the weeks when everyone is calling at once.

Corrections

What usually goes wrong for medicare agents

  1. The site was built for a younger audience: small text, low contrast, animations that get in the way.

  2. Plan types are listed by acronym with no explanation, so prospects arrive confused and leave confused.

  3. Required disclaimers are missing, out of date, or so large they crowd out the content.

  4. Annual Enrollment Period traffic arrives and the site has no clear way to book a review.

Contents

The pages your site will carry

Each in the brand system we set for you, each written for medicare agents rather than adapted from a generic agency page.

Infographic with Tilby the wombat mascot: A Medicare review, without pressure. Turning 65, already enrolled or helping a parent, each leads to a short review request. Large type, no time pressure.
  1. 01Home
  2. 02Understanding Medicare, in plain language
  3. 03Medicare Advantage
  4. 04Medicare Supplement
  5. 05Prescription drug plans
  6. 06Enrollment periods and dates
  7. 07What a review with us covers
  8. 08Book a review through the coverage finder

Coverage finder, configured for Medicare

The finder asks where the prospect is in the process, turning 65, already enrolled, helping a parent, and what they most want to understand. It lands on the right explanatory page and a short request for a review. Large type, high contrast, no time pressure, required wording in place. The record lands in your CRM.

The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.

States Draft, Proof, Edition

Three ways to run it

Every plan carries the designed site and the coverage finder configured for medicare agents. Proof adds the AI Engine, Edition adds the Content Engine.

  • Draft

    The website, fully managed

    Live in 7 days. 2 articles a week.

    Details and price
  • Edition

    Everything, plus the Content Engine

    Live in 15 days. 3 articles a week.

    Details and price

5 revisions a month included on every plan, then $20 each.

Included34 items

Everything a medicare agent site carries

The same package on every plan, with the coverage finder configured for medicare agents. Proof adds the AI Engine and Edition adds the Content Engine.

What you getDraftProofEdition
A brand system set for your agency
A page for every line you write
Office and territory pages
Light and dark, readable on any screen
90+ PageSpeed, guaranteed
A launch date you can put in the calendar
Compliance-aware copy on every page
The coverage finder
Every request lands in your AMS or CRM
Routing to the right producer
A finder that narrows, never advises
Weekly detail updates
5 revisions a month, any size each
A client portal from day one
Managed hosting, nothing itemized
Technical and on-page SEO
Local and service-area pages for your towns
Answer-first content for snippets and voice
Readable by AI assistants
Structured data on every page
Researched articles every week
The ranking commitment in writing
An AI receptionist on the phone
An AI chat widget on the site
SMS, Messenger and Instagram agents
A2P 10DLC registration filed for you
A call-analysis PDF for every conversation
An agent that hands advice to a person
3 social image posts and 2 reels a week
Your Google Business Profile, managed
A free domain, or keep the one you have
Migration that keeps the rankings you have
Your words stay yours
An exit that gives you your content back

Wording

What the site is allowed to say

Medicare pages carry the disclaimer wording your carriers and your compliance require, in the placement they require, and say nothing about plans, premiums, formularies or eligibility. Type is set larger and contrast higher because of who is reading.

We are asked for this build most often by agencies writing in Florida, Arizona, Pennsylvania, and it is built the same way anywhere in the United States.

Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.

Proofs3 readings

What agencies and brokers say afterwards

Real reviews from agency and broker staff, in their own words and named with their permission.

  • Inquiry form and response workflow for commercial coverage reviews

    We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
    Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA
  • Mobile navigation and page layout for commercial coverage reviews

    Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
    Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY
  • FAQ research and editorial review for commercial coverage reviews

    We handed over a folder of our real commercial coverage reviews replies and let them work from that. They identified which questions belonged on the site and we checked every answer before launch. Pointing people to the page has replaced hunting through old emails.
    Reginald NightingaleClient services manager, Construction risks insurance adviserTacoma, WA

Questions from medicare agents

Is the site readable for older visitors?

That is the brief. Larger base type, high contrast in both themes, generous spacing, no motion that competes with reading, and a review request that works on a tablet with one hand.

How do you handle the required disclaimers?

The disclaimers your compliance specifies are built into the design system so they appear consistently and legibly on every relevant page. When wording changes, it is a weekly update.

Can we prepare for the Annual Enrollment Period?

Yes. Enrollment dates are on their own page, the home page can carry a calm seasonal notice, and the review request is the clearest action on every page during those weeks.

Will the AI Engine call seniors?

The AI Engine only answers inbound calls and messages; it never dials out. It takes review details and hands anything about plan choice to you, and you can leave it off entirely on Draft.

Is the site ready for the annual enrollment period?

It is prepared before the season rather than during it: the pages, the booking path and the dates are set in advance, and date changes go through as weekly detail updates so nothing says the wrong thing in October.

Can the site list plans or carriers?

It can name the carriers you are appointed with in plain text where your compliance allows, and it does not list plans, benefits or premiums. Everything specific happens in a conversation with you.

How do older visitors find what they need?

Larger base type, high contrast in both themes, short paragraphs, plain language, clear phone numbers and no motion competing with reading. It is built with accessibility in mind rather than retrofitted.

Do you help with seminar or community event pages?

Yes. Event and seminar pages are normal pages, and the dates and details go through as weekly updates. Nothing on them states a plan benefit or an eligibility outcome.

Also built for

Next Book a demo

See it built for medicare agents.

A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.

Book a demo