When exactly does the Black Friday week run?
It opens on Tuesday, November 24, 2026 and closes at the end of Monday, November 30, 2026. Black Friday itself falls on Friday November 27, 2026 and Cyber Monday on Monday November 30, 2026, and the rate is the same on every day of the week, so there is nothing to be gained by waiting for a particular one.
What does the sale actually change?
30% comes off your monthly plan fee for the first 3 months. On Draft that is $88.90 a month instead of $127, on Proof $186.90 instead of $267, and on Edition $452.90 instead of $647. After the 3 months the standard monthly price applies.
Does the build fee waiver stack on top of this?
No. The sale includes the waiver rather than adding a second one. The $697 one-time build fee is waived on any order placed on or before December 31, 2026, which covers the whole sale week, so ordering inside the week gets you the waived fee and the discounted months together, and nothing further is applied.
What is the total saving?
On Draft, $114.30 off the first 3 months plus the $697 build fee, which is $811.30. On Proof it is $937.30 and on Edition $1,279.30.
Is the site any different at the sale price?
No. Same designed build, same 90+ PageSpeed guarantee, same 5 revisions a month, same weekly detail updates, same researched articles. The price moves for a week; the work does not.
Do I have to launch during the week?
No. You have to order during the week. The build starts at your onboarding call and runs its normal course, 7 days on Draft, 10 on Proof and 15 on Edition.
Can I change plan after the sale?
Yes. Move up or down whenever the agency is ready. Moving up keeps the remaining discounted months on the new plan, and no new build fee is raised either way.
Can I get a refund if it turns out not to fit?
All sales are final, in the sale week exactly as in any other week. The only refund is a duplicate or incorrect charge from our billing, reported within 30 days. You can cancel in any month with 2 business days of notice before the next invoice. The refund policy has the detail.