A full URL map
Every existing page mapped to its new address before the switch, none left to chance.
An insurance agency website redesign should never cost you the search rankings your current site already earned.
A redesign done properly maps every existing URL to its new equivalent, adds 301 redirects for each one, and keeps your current site live until the new one is approved, so the switch is a same-day handover rather than a period where prospects find a broken page.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
Why redesigns lose rankings, when they do
Rankings are usually lost through carelessness, not because a redesign inherently costs you visibility. A common failure: URLs change shape, no redirect is set up, and every backlink and bookmark pointing at the old address now returns a dead page. Search engines read that as the page disappearing, and the ranking disappears with it. This is entirely avoidable with a URL map done before launch.
02
The migration steps that actually protect rankings
Every existing URL is mapped to its new page before launch. Redirects are set for each one, page titles that were already ranking are kept where they still fit the new structure, and the new sitemap is submitted to Google the day the domain switches. None of this is exotic; it is simply done every time, not skipped under deadline pressure.
03
Your current site stays live throughout the build
The new design is built and reviewed on a private preview while your existing site keeps serving visitors and keeps its rankings intact. There is no window where a half-finished redesign is visible to search engines or to a prospect who found you through an old link.
04
Why most agency redesigns actually improve rankings
Because the new site is faster, structured with a page per line and per office, and backed by weekly articles, most agencies see search visibility improve within the ranking window rather than merely hold steady. A redesign is an opportunity to fix structural weaknesses the old site never addressed, not just a repaint.
Delivered On every plan
What you get
301 redirects on every URL
Old links and bookmarks land on the correct new page instead of a dead end.
A private preview to review
The new site is built and approved before the domain switches, never in a half-finished public state.
Your current site stays live
No downtime and no visible transition period while the redesign is under construction.
Sitemap submitted on launch day
Google is told about the new structure the moment the switch happens, not weeks later.
A ranking window guarantee
Local search visibility improves within 3 to 5 months of launch, or the search work continues at no extra charge.
Fit
Who this is for, and what it does not cover
This page is for an agency with a site that already earns something: rankings, referral traffic, an address people type in. The fear is not the design, it is losing what is already working.
Most often asked for by agencies writing in Ohio, Pennsylvania, Illinois, and built the same way anywhere in the United States.
Not included
- We do not redesign in place on your current platform; we rebuild and migrate.
- We cannot recover rankings a site lost before we arrived, and we will not pretend otherwise.
- We do not take responsibility for traffic from ads or listings we do not control.
What happens after you order
Before anything is designed, every existing URL is mapped and the pages that actually earn traffic are identified. Those titles are preserved unless there is a reason to change them, each old address gets a 301 to its closest new page, and the new sitemap is submitted on launch day.
Live in 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call. The $697 build fee is invoiced only after launch.
Included34 items
What comes with it, on every plan
This service is delivered inside the managed plans, so the whole package comes with it. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Proofs2 readings
Agencies who asked for exactly this
Real reviews from agency and broker staff, in their own words and named with their permission.
Content audit and update process for commercial coverage reviews
They tracked down every place our commercial coverage reviews information appeared; there were more than we admitted. Everything now lives in one maintained reference, with the duplicates retired or redirected. Maintaining the site finally feels manageable.
Miranda KingsleyReception supervisor, Fleet and haulage insurance practiceReno, NV Page migration and redirect mapping for commercial coverage reviews
Everyone talks about the new design; I cared more about where the old commercial coverage reviews links would land. We reviewed the full redirect map before launch and checked the destinations ourselves. I could share the new site knowing the old links had been taken seriously.
Katherine LyndonRenewals administrator, Directors and officers insurance adviserTacoma, WA
Questions about insurance agency website redesign
Will our search rankings drop during the redesign?
Your current site stays live and unchanged while the new one is built and reviewed on a private preview, so there is no period where rankings are affected by an unfinished site.
What happens to our old page URLs?
Every one is mapped to its new equivalent and given a 301 redirect before launch, so existing links and bookmarks continue to work and search engines carry the ranking signal forward.
How long does a redesign migration take?
The build itself follows your plan's normal timeline, 7 to 15 days depending on tier. The domain switch itself takes minutes once the new site is approved.
Can you redesign a site that is not on a custom-coded platform today?
Yes. Most redesigns start from a WordPress site, a page builder or an old static site. The content and URL structure are audited regardless of the platform it currently runs on.
What if we are not ready to switch domains yet?
The new site can be finished and reviewed on a private preview for as long as you need before the switch. Nothing goes live until you approve it.
How do you decide which pages to keep?
By what they earn and what they answer. Pages with traffic or links are rebuilt and improved rather than retired; thin pages are merged into a stronger one with a redirect so nothing lands on a dead address.
What happens to our blog archive?
It comes across. Posts keep their URLs where possible, their titles where those are working, and their formatting is rebuilt in the new brand system. Anything genuinely outdated is corrected or retired with a redirect.
How long is the risky window?
Minutes. Your current site serves visitors until the domain switches, the redirects are live at the same instant, and there is no period where a prospect sees a half-finished site.
Will our rankings dip at all?
A small movement after any migration is normal while search engines re-crawl. What prevents a real loss is the mapping, the redirects and the preserved titles, plus a faster site with more pages worth ranking. The ranking commitment in your plan applies from launch.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.