01 As it came in
The starting point
Years of sharing had embedded the old commercial coverage reviews addresses in emails, leaflets and directories. The planned rebuild would move most of them.
Case 15 Structure, launch and upkeep
Migrating commercial coverage reviews without breaking the past
An engineering risks insurance broker in St. Petersburg, FL: the starting point, what we built in 20 working days after content approval, and what changed.
02 Marked on the proof
The problem
With commercial coverage reviews, every unmoved address was a dead end waiting for a returning visitor. Without an inventory, the risk could not even be sized.
03 Set
What we built
The team cataloged the old addresses, assigned each one a relevant new destination and reviewed the full mapping before launch. The new reference page covers producer responsibilities and the review process, with navigation labels matching the revised structure.
Features used 5
- URL inventory
- Redirect map
- Internal link updates
- Missing-page checks
- Launch review
Where this lives in the plans
04 The press run
Timeline
20 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: URL inventory, redirect map, internal link updates and more, checked by the agency's own staff.
- Day 20
Handover
Handed over 20 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
When it comes to commercial coverage reviews, visitors following years-old links land somewhere useful.
06 In the client's words
They mapped our legacy commercial coverage reviews addresses before touching the design. That ordering told me they understood what a rebuild risks.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
20 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
URL inventory, Redirect map, Internal link updates, Missing-page checks, Launch review. The team cataloged the old addresses, assigned each one a relevant new destination and reviewed the full mapping before launch. The new reference page covers producer responsibilities and the review process, with navigation labels matching the revised structure.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo