01 As it came in
The starting point
The commercial coverage reviews content assumed a wide screen and a patient reader. Mobile visitors got a condensed menu and a long scroll before any way to make contact.
Case 02 Structure, launch and upkeep
Bringing commercial coverage reviews to the small screen
A warehouse and logistics insurance broker in Naperville, IL: the starting point, what we built in 15 working days after content approval, and what changed.
02 Marked on the proof
The problem
For commercial coverage reviews, visitors opened one menu section after another just to piece together the offer and locate the right contact route. When customers asked where to click, staff could not give a short answer.
03 Set
What we built
On phones, a stripped-back menu leads with an overview and producer responsibilities and the review process, ending at an unmistakable inquiry button. Page sections follow the sequence of real visitor questions rather than internal structure.
Features used 4
- Mobile navigation
- Short page sections
- Visible contact action
- Readable text sizing
Where this lives in the plans
04 The press run
Timeline
15 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: mobile navigation, short page sections, visible contact action and more, checked by the agency's own staff.
- Day 15
Handover
Handed over 15 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
Day to day with commercial coverage reviews, the mobile path now ends where it should: at an inquiry. Guiding callers through the menu has stopped being part of anyone's job.
06 In the client's words
I can text the commercial coverage reviews link mid-conversation and know the person will find the button. I used to have to talk them through the menu step by step.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
15 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
Mobile navigation, Short page sections, Visible contact action, Readable text sizing. On phones, a stripped-back menu leads with an overview and producer responsibilities and the review process, ending at an unmistakable inquiry button. Page sections follow the sequence of real visitor questions rather than internal structure.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo