01 As it came in
The starting point
The form was the main contact route for commercial coverage reviews, yet the business had no clear fallback if a submission failed.
Case 19 Structure, launch and upkeep
When the commercial coverage reviews form breaks, the site still answers
A fleet and motor trade insurance broker in Provo, UT: the starting point, what we built in 20 working days after content approval, and what changed.
02 Marked on the proof
The problem
With commercial coverage reviews, when the form broke, the site went silent in both directions: visitors could not find another route, and staff had no test to notice the failure.
03 Set
What we built
A published backup method, explanatory errors and chase-up advice now surround the form. Regular checks submit genuine test inquiries covering business activity, renewal date and coverage question and verify arrival.
Features used 4
- Alternative contact method
- Useful failure message
- Form delivery check
- Staff escalation contact
Where this lives in the plans
04 The press run
Timeline
20 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: alternative contact method, useful failure message, form delivery check and more, checked by the agency's own staff.
- Day 20
Handover
Handed over 20 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
When it comes to commercial coverage reviews, failure is now inconvenient rather than fatal. Visitors have a second route, staff have a test, and no one is claiming perfection.
06 In the client's words
The commercial coverage reviews fallback is published on the page where it belongs, and the delivery check is ours to run. Prepared beats lucky.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
20 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
Alternative contact method, Useful failure message, Form delivery check, Staff escalation contact. A published backup method, explanatory errors and chase-up advice now surround the form. Regular checks submit genuine test inquiries covering business activity, renewal date and coverage question and verify arrival.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo