Hand-built static pages
No page builder bloat, no unused framework code shipped to every visitor.
Insurance agency website development here means hand-built, static pages that open before a prospect loses interest.
The pages are hand-coded and shipped as static files with almost no JavaScript, so they open close to instantly on a phone with weak signal, which is exactly where a prospect is standing when they search for coverage after a claim, a new car or a new hire.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
Why the build matters more than the design
A site can be beautifully designed and still lose the prospect who searched from a parking lot with two bars of signal, if the page takes four seconds to paint. Development choices decide that outcome, not the visual layer. Static HTML, images sized and compressed at build time, and fonts that load with a readable fallback are what let a page appear before the doubt sets in and the tab gets closed.
02
What "almost no JavaScript" buys you
Most builder platforms ship a large JavaScript bundle for every page whether or not that page uses it, and that bundle has to download, parse and run before the page finishes becoming interactive. Hand-built pages ship only the small islands of script actually needed, like the mega menu or the coverage finder, so the rest of the page is usable the moment it arrives.
03
The 90+ PageSpeed guarantee, plainly
Every page we build and host is guaranteed 90+ on Google PageSpeed, mobile and desktop. This is measured before launch and after every revision. If a page we built falls below that score because of our work, it gets fixed at no charge. The guarantee does not extend to third-party embeds you ask us to add, since those run code outside our control.
04
Development does not mean you touch code
None of this requires you to understand a build pipeline. Changes are sent by email or through your client portal, and the development happens on our side. You get the outcome of good engineering, hosting on Cloudflare's network, without owning any part of the maintenance.
Delivered On every plan
What you get
90+ PageSpeed, guaranteed
Measured mobile and desktop, before launch and after every revision, on every page we host.
Images sized at build time
Compressed and served at the right dimensions automatically, no manual resizing ever required.
Cloudflare edge hosting
SSL, CDN, DDoS protection and unmetered bandwidth included, with no hosting bill to track.
AMS or CRM connection
Coverage finder submissions land in your system by API, Zapier or Make, tagged by line and office.
Framework upkeep handled for you
Dependency and platform updates happen in the background, with nothing for you to patch.
Fit
Who this is for, and what it does not cover
This page is for the person at the agency who asks how it is actually built: usually a principal with a technical streak, an operations manager who has been burned by a plugin, or the one producer everybody calls when the printer breaks.
Not included
- We do not hand over a codebase or a repository; the code stays ours while the plan runs, which is what keeps the fee where it is.
- We do not build quoting engines, rating logic or policy administration.
- We do not guarantee the speed of a third-party embed you ask us to add.
What happens after you order
Development starts after the design system is approved. Pages are built as static files, images are processed at build time, the coverage finder is wired into your management system, and the whole site is measured for speed before launch and after every revision.
Live in 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call. The $697 build fee is invoiced only after launch.
Included34 items
What comes with it, on every plan
This service is delivered inside the managed plans, so the whole package comes with it. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Proofs3 readings
Agencies who asked for exactly this
Real reviews from agency and broker staff, in their own words and named with their permission.
Mobile navigation and page layout for commercial coverage reviews
Most of our visitors are on phones, so that is where I reviewed the new commercial coverage reviews pages. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
Aminah MoussaOffice supervisor, Care sector insurance specialistLexington, KY Inquiry assignment and staff handover for commercial coverage reviews
Our old commercial coverage reviews routine was a shared inbox and crossed fingers. Requests are assigned automatically, with a backup for when the owner is away. The website and our way of working finally match.
Miranda CallowayScheduling coordinator, Warehouse and logistics insurance brokerSanta Rosa, CA Form usability and error handling for commercial coverage reviews
My sign-off test was to submit the commercial coverage reviews form with every mistake I could invent. Each error is flagged precisely where it happens, and nothing already entered is lost. Staff demonstrating the form to a customer no longer have to apologize for it.
Lorraine BeckettOperations coordinator, Technology company insurance brokerLexington, KY
Questions about insurance agency website development
What framework do you build on?
The pages are custom coded and hand-built for speed rather than assembled from a page builder or a heavy content management system. We keep the technical stack our business, not something you need to learn or maintain.
Does fast development mean a template underneath?
The build system is shared across our work because it is fast and proven, but the pages, copy, imagery and brand system are set individually for your agency during onboarding, not reused from another site.
What happens if our site fails the speed guarantee?
We fix it at no charge, provided the cause is inside pages we built and host. Third-party embeds you ask us to add, like an outside quoting widget, are outside the guarantee because they run code we do not control.
Can you connect to the AMS or CRM we already use?
Yes. Coverage finder submissions are sent by API, Zapier or Make into most common agency management systems and CRMs, tagged with the line and office so nobody retypes a request.
What happens technically on launch day?
We point your domain at the new site, redirects for every old URL go live at the same moment, SSL is issued automatically, and the sitemap is submitted to Google. The switch takes minutes and your old site is served until the moment it happens.
How do submissions reach our management system?
By API where your system supports one, and by Zapier or Make where it does not. Each submission carries the line, the office and the answers the prospect gave, so the record opens with the context already in it.
What happens when something breaks?
Hosting, SSL, backups, security headers and uptime monitoring are ours. Raise it in the client portal or by email; anything broken because of our work is fixed at no charge, and you never patch anything.
Do you support tracking scripts and chat widgets?
Yes, and they load behind the consent banner so analytics and marketing tags do not fire before a visitor agrees. We will tell you when an embed is heavy enough to cost you speed.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.