01 As it came in
The starting point
Everything a commercial coverage reviews visitor needed was technically available: inside a document formatted for a filing cabinet.
Case 08 Reference content
Turning the commercial coverage reviews document into usable pages
A property owners insurance practice in Burlington, VT: the starting point, what we built in 25 working days after content approval, and what changed.
02 Marked on the proof
The problem
Day to day with commercial coverage reviews, one document covered everything and signposted nothing. Answering a simple question meant attaching the entire file and wishing the caller luck.
03 Set
What we built
The material covering producer responsibilities and the review process now lives in headed, linkable page sections. Anchor links reach individual answers, and a printable summary survives for those who want one.
Features used 4
- HTML reference pages
- Descriptive headings
- Section links
- Printable summary
Where this lives in the plans
04 The press run
Timeline
25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: HTML reference pages, descriptive headings, section links and more, checked by the agency's own staff.
- Day 25
Handover
Handed over 25 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
For commercial coverage reviews, people can read the relevant section on screen, and staff can link straight to it. The printable version stays available for those who prefer a hard copy.
06 In the client's words
The commercial coverage reviews details did not change. The format did, and suddenly the information works.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
25 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
HTML reference pages, Descriptive headings, Section links, Printable summary. The material covering producer responsibilities and the review process now lives in headed, linkable page sections. Anchor links reach individual answers, and a printable summary survives for those who want one.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo