01 As it came in
The starting point
Every commercial coverage reviews question was answered fresh each time. The quality of the answer depended on who was asked and when.
Case 03 Reference content
Answers about commercial coverage reviews, written down once
A retail and shop insurance specialist in St. Petersburg, FL: the starting point, what we built in 20 working days after content approval, and what changed.
02 Marked on the proof
The problem
With commercial coverage reviews, useful explanations sat scattered across archived threads. Training a new hire meant shadowing calls, and customers had to phone for details a page could have covered.
03 Set
What we built
The recurring questions about producer responsibilities and the review process were collected into a maintained FAQ. The owner of each subject reviewed its answers, and questions needing personal advice are directed to a conversation.
Features used 4
- Staff-reviewed FAQ
- Topic grouping
- Named content owner
- Contact links for individual questions
Where this lives in the plans
04 The press run
Timeline
20 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: staff-reviewed FAQ, topic grouping, named content owner and more, checked by the agency's own staff.
- Day 20
Handover
Handed over 20 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
When it comes to commercial coverage reviews, the FAQ now serves visitors and staff as the same reference. Routine explanations are handled by the page, while decisions that need judgment stay with the people qualified to make them.
06 In the client's words
The questions on the commercial coverage reviews page are the ones our customers actually ask. Our answers, just more consistent than we ever managed over the phone.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
20 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
Staff-reviewed FAQ, Topic grouping, Named content owner, Contact links for individual questions. The recurring questions about producer responsibilities and the review process were collected into a maintained FAQ. The owner of each subject reviewed its answers, and questions needing personal advice are directed to a conversation.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo