Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA specialty lines website that proves you are the specialist
A specialty lines agency website has one job: convince a prospect in a narrow market, a marina, a cannabis operator, a nonprofit, a trucking fleet, that you understand their world better than a generalist, and then take a quote request that already speaks their language.
Corrections
What usually goes wrong for specialty lines agencies
The site looks like every other agency site, so the specialism is invisible until someone calls.
Program details are thin because the last designer did not understand the niche.
Prospects from the niche search with vocabulary the site never uses, so it never ranks for them.
A generic quote form asks questions that make no sense for the risk.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for specialty lines rather than adapted from a generic agency page.
- 01Home
- 02The niche, explained the way its operators talk
- 03Programs, one page per program
- 04Coverages inside each program
- 05Risks we see most and how they are handled
- 06Claims support for the niche
- 07Who we work with and our partners
- 08Request a quote through the coverage finder
Coverage finder, configured for the niche
The finder is written entirely in the niche's vocabulary. It asks the two or three questions that matter for the risk, maps them to the program and coverages, and takes a quote request with the fields your underwriting contact actually needs. The record lands in your AMS tagged by program.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for specialty lines. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Included34 items
Everything a specialty line site carries
The same package on every plan, with the coverage finder configured for specialty lines. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Wording
What the site is allowed to say
Program pages describe coverage in general terms, name no premiums and make no eligibility statements, and carry the disclaimer wording your program administrators and carriers require.
Your site also ships with a privacy policy, terms, a cookie policy with consent that genuinely gates scripts, and an accessibility statement. They help you meet what is expected of you; they are not legal advice, and we are not an insurance agency, broker, carrier or licensed producer.
Proofs3 readings
What specialty lines agencies say afterwards
Real reviews from agency and broker staff, in their own words and named with their permission.
Submission acknowledgment and follow-up for commercial coverage reviews
We used to get regular calls asking whether a commercial coverage reviews message had arrived. The new confirmation states what happens next and how to amend anything that needs changing. It is a small corner of the site that makes the whole process feel finished.
Erica BarringtonReview bookings coordinator, Engineering risks insurance brokerWorcester, MA Location information and contact routing for commercial coverage reviews
Our commercial coverage reviews information finally sits beside the contact details that belong with it. Inquiries arrive at the right office already labeled, no internal relay required. Simpler for visitors, and much simpler for whoever covers the phone.
Yash ChopraAccount executive, Professional indemnity insurance practiceBillings, MT After-hours inquiry capture for commercial coverage reviews
The evening inquiry route for commercial coverage reviews suits how we actually work. The form captures what a callback needs and says clearly that a person replies in working hours. I arrive to a usable list instead of piecing together scraps from three channels.
Frederick BainbridgeAdministration manager, Cyber liability insurance adviserHarrisburg, PA
Questions from specialty lines agencies
Do you understand our niche well enough to write it?
We interview you on the onboarding call and research the market, its regulators and its vocabulary before writing a word. You review every program page and article before launch and can require approval afterwards.
Can we serve more than one specialty?
Yes. Each specialty gets its own program pages and its own finder path, all inside one brand system, so a visitor from either market sees only what applies to them.
Will the site rank for niche searches?
That is the point of writing in the niche's language: a page per program, articles on the questions its operators ask, and a structure search engines can read. Ranking is covered by the guarantee in the terms.
Can the quote request ask niche-specific questions?
It should, and it does. The fields are set with you so the request reads like it came from someone who knows the business.
Our programs are niche. Will anybody search for them?
The volume is small and the intent is enormous. Ten people a month searching for a specific program coverage are worth more than a thousand generic visitors, and almost nobody has written the page that answers them properly.
Can each program have its own identity?
Each gets its own pages inside one brand system, so a program reads as specialist without the site fracturing into several sites. A separate identity that genuinely needs its own domain is scoped as a second site.
How quickly can a new program go live?
A new program page is a normal revision, completed within the turnaround in your plan. Appetite and detail changes are weekly updates, which matters when a program moves faster than an annual redesign cycle.
Do you understand program business well enough to write it?
We write insurance sites only, and we write from what your program managers tell us rather than from a template. Every page is yours to correct before it publishes, and corrections after that are handled within the week.
Also built for
Next Book a demo
See it built for specialty lines.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.