Draft
The website, fully managed
Live in 7 days. 2 articles a week.
Details and priceA specialty lines website that proves you are the specialist
A specialty lines agency website has one job: convince a prospect in a narrow market, a marina, a cannabis operator, a nonprofit, a trucking fleet, that you understand their world better than a generalist, and then take a quote request that already speaks their language.
Corrections
What usually goes wrong for specialty lines agencies
The site looks like every other agency site, so the specialism is invisible until someone calls.
Program details are thin because the last designer did not understand the niche.
Prospects from the niche search with vocabulary the site never uses, so it never ranks for them.
A generic quote form asks questions that make no sense for the risk.
Contents
The pages your site will carry
Each in the brand system we set for you, each written for specialty lines rather than adapted from a generic agency page.
- 01Home
- 02The niche, explained the way its operators talk
- 03Programs, one page per program
- 04Coverages inside each program
- 05Risks we see most and how they are handled
- 06Claims support for the niche
- 07Who we work with and our partners
- 08Request a quote through the coverage finder
Coverage finder, configured for the niche
The finder is written entirely in the niche's vocabulary. It asks the two or three questions that matter for the risk, maps them to the program and coverages, and takes a quote request with the fields your underwriting contact actually needs. The record lands in your AMS tagged by program.
The finder narrows and collects. It never quotes a premium, confirms eligibility or gives advice; every answer of that kind comes from your licensed people.
States Draft, Proof, Edition
Three ways to run it
Every plan carries the designed site and the coverage finder configured for specialty lines. Proof adds the AI Engine, Edition adds the Content Engine.
Proof
Everything, plus the AI Engine
Live in 10 days. 2 articles a week.
Details and priceEdition
Everything, plus the Content Engine
Live in 15 days. 3 articles a week.
Details and price
5 revisions a month included on every plan, then $20 each.
Questions from specialty lines agencies
Do you understand our niche well enough to write it?
We interview you on the onboarding call and research the market, its regulators and its vocabulary before writing a word. You review every program page and article before launch and can require approval afterwards.
Can we serve more than one specialty?
Yes. Each specialty gets its own program pages and its own finder path, all inside one brand system, so a visitor from either market sees only what applies to them.
Will the site rank for niche searches?
That is the point of writing in the niche's language: a page per program, articles on the questions its operators ask, and a structure search engines can read. Ranking is covered by the guarantee in the terms.
Can the quote request ask niche-specific questions?
It should, and it does. The fields are set with you so the request reads like it came from someone who knows the business.
Also built for
Next Book a demo
See it built for specialty lines.
A live walk-through, on your screen, of the site you would get: your lines, your offices, your finder.