A colour and type system
One accent, one type pairing, decided to work across every page before any page is built.
Insurance brand and website design works best when the mark, type and colour are set before the first page is built.
A brand decided after the fact gets bent to fit whatever pages already exist; a brand decided first becomes the rule every page is built to follow, which is why the order of operations matters as much as the choices themselves.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
The order most agencies get backwards
A common pattern is: build the site, then years later hire a designer to freshen the logo, and discover it does not sit well against the colors already chosen for the site. Doing brand and website together in one pass avoids that mismatch entirely, because the palette, the type and the mark are chosen with the actual pages in mind, not retrofitted onto them.
02
What "brand" means for an agency specifically
For an insurance agency, brand is not just a logo. It is how a carrier logo sits next to your own mark without looking like an afterthought, how a claims page reads calmer than a sales page while staying the same family, and how a Medicare page reads plainly without losing the agency's personality. These decisions get made once, in the brand phase, and then simply applied everywhere after.
03
A mark that works if you do not have one yet
Not every agency arrives with a refined logo. Where none exists, a simple wordmark or geometric mark is set as part of the process, built to work at favicon size and at billboard size alike, in the colors chosen for the site rather than guessed at separately.
04
How this differs from buying "a logo" separately
A logo bought from a freelance marketplace, disconnected from the website that will carry it, tends to need reworking once it meets real pages: a color that clashes with the accent chosen for buttons, a mark that does not simplify well as a small icon. Doing both together removes that second round entirely.
Delivered On every plan
What you get
A wordmark or simple mark
Built if you do not already have one, sized to work as a favicon and at full scale alike.
An imagery direction
A consistent approach to photography and iconography that carries your brand across every page.
A full site built to the brand
Home, line pages, office pages and the coverage finder, all composed from the same system.
Carrier logo placement rules
A consistent way carrier marks sit next to your own, so the site never reads as borrowed credibility.
Ongoing brand consistency
New pages added later are checked against the same system so nothing drifts as the site grows.
Fit
Who this is for, and what it does not cover
This page is for an agency whose identity has drifted: a mark made twenty years ago, three shades of blue in circulation, a logo nobody has the original file for, and a website that inherited all of it.
Not included
- We do not register trademarks or handle any legal side of a name change.
- We do not produce signage, vehicle wraps or print advertising, though the system we set will hold up in all of them.
- We do not rename agencies; if the name is the problem, we will say so and stay out of the decision.
What happens after you order
The brand system is the first deliverable and everything else waits for it: the type scale, the color story with one accent, the spacing rhythm, the imagery direction, and the rule for how carrier marks sit next to your own. Then the pages are composed from it.
Live in 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call. The $697 build fee is invoiced only after launch.
Included34 items
What comes with it, on every plan
This service is delivered inside the managed plans, so the whole package comes with it. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Proofs2 readings
Agencies who asked for exactly this
Real reviews from agency and broker staff, in their own words and named with their permission.
Service scope and expectations for commercial coverage reviews
We took the wording about commercial coverage reviews seriously, and I am glad we did. The boundaries are drawn clearly: what the site settles, and what our people still decide. Correcting the site's accidental promises is no longer part of our calls.
Sandra MaldonOffice manager, Fleet and motor trade insurance brokerSavannah, GA Reference content and service presentation for commercial coverage reviews
Our old commercial coverage reviews page said all the right things and showed none of them. They helped us select reference material that actually means something and explain it properly. People comment on it, which never happened with the old page.
Walter DarnleyClient liaison, Agricultural business insurance brokerTulsa, OK
Questions about insurance brand and website design
Do you design logos on their own, without a site?
The brand work is done as part of a website plan, not sold separately, because a mark chosen in isolation from the pages that will carry it tends to need reworking once it meets them.
We already have a logo we like. Can you keep it?
Yes. The colour and type system is built to work with an existing mark, and we will tell you plainly if a colour in your current logo will not hold contrast on the web before we build around it.
How long does the brand phase take?
It happens inside the same timeline as the build. Draft is still live in 7 days; the brand decisions are made in the design phase that precedes every launch, not as a separate slower project.
What if we want to change the brand later?
A brand refresh counts as a larger request and is scoped in writing so you know the effort before it starts. Smaller adjustments, like a new accent shade, fit inside your monthly revisions.
Do we get a new logo?
We work from what you have, cleaned up and made usable at every size, and we will tell you honestly if the mark is holding you back. Where there is no usable file, we can set a wordmark in the brand typeface so the agency at least reads as deliberate.
Can we use the brand system outside the website?
Yes. The type, color and spacing decisions are written down as part of the build so a printer, a signwriter or a carrier co-op designer can follow them.
How do carrier logos fit without taking over?
They sit in a quiet monochrome row that defers to your mark, and each line page names the carriers in plain text where the appetite matters. Your agency stays the thing a visitor remembers.
What if the partners disagree about the direction?
It is better to surface that on the first call than in month two. We present one direction with the reasoning attached rather than three options to vote on, which is usually what breaks the deadlock.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.