01 As it came in
The starting point
The commercial coverage reviews page was all assertion. The material that would have demonstrated competence stayed in office folders.
Case 12 Reference content
Evidence in place of slogans for commercial coverage reviews
A care sector insurance specialist in Durham, NC: the starting point, what we built in 25 working days after content approval, and what changed.
02 Marked on the proof
The problem
Day to day with commercial coverage reviews, staff held genuinely useful reference material, scattered across folders and attachments. The public page answered none of the practical questions raised on calls.
03 Set
What we built
Real material about producer responsibilities and the review process anchors the rewrite, with approved images or documents included where they genuinely help. Captions give each piece context, and the page signs off with the route to a review conversation with a licensed producer.
Features used 4
- Approved reference material
- Explanatory captions
- Clear service narrative
- Contextual contact link
Where this lives in the plans
04 The press run
Timeline
25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: approved reference material, explanatory captions, clear service narrative and more, checked by the agency's own staff.
- Day 25
Handover
Handed over 25 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
For commercial coverage reviews, assertions come with their exhibits. The page supports its claims instead of repeating them.
06 In the client's words
Our commercial coverage reviews page finally demonstrates what we do instead of merely claiming it. The material speaks better than our slogans ever did.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
25 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
Approved reference material, Explanatory captions, Clear service narrative, Contextual contact link. Real material about producer responsibilities and the review process anchors the rewrite, with approved images or documents included where they genuinely help. Captions give each piece context, and the page signs off with the route to a review conversation with a licensed producer.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
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