A BOP page written for owners
Explains what a package policy actually bundles, not just that one exists.
Commercial insurance website design has to speak to a business owner comparing risk, not a family comparing premiums.
A business owner shopping for a BOP, a fleet policy or a workers comp program reads differently from a family shopping for auto insurance, and a site written for personal lines and lightly edited for commercial reads exactly like what it is.
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
01
The buyer is different, so the page has to be different
A business owner researching commercial coverage is usually thinking about a specific exposure: a fleet of nine vehicles, a two-person shop's workers comp experience mod, a lease that requires a certain liability limit before a landlord will sign. A page written generically about "protecting what matters" answers none of that. A commercial line page written for owners addresses the exposure directly and explains what the policy actually does about it.
02
Certificates of insurance, a page personal lines never needs
Commercial clients frequently need to produce a certificate of insurance for a landlord, a general contractor or a client contract. A dedicated explanation of how that process works, and a clear route to request one, is a page a personal lines site has no reason to carry. Commercial-specific pages like this are part of what separates a site built for owners from one adapted from a personal lines template.
03
Fleet, BOP and workers comp, each with real depth
A page per commercial line means fleet coverage gets its own page addressing vehicle count and driver records, a BOP page explains what package policies actually bundle, and a workers comp page addresses experience mods and classification codes in plain language. None of them is a paragraph inside a longer generic commercial page.
04
Written for the decision-maker, not the underwriter
The copy is written for a business owner deciding whether to call, not for an underwriter reviewing an application. Technical terms are explained in the moment they appear rather than assumed or avoided entirely, which keeps the page credible to both an experienced buyer and a first-time one.
Delivered On every plan
What you get
A dedicated fleet coverage page
Addresses vehicle count, driver records and multi-vehicle discounts directly.
A workers comp page with real depth
Covers experience mods and classification codes in language an owner can follow.
Certificate of insurance explainer
A page and a clear request route for the document commercial clients need most often.
General and professional liability pages
Each written to the exposure it actually covers, not folded into one generic liability page.
A coverage finder tuned for commercial
Routes a business prospect to the right commercial line and captures what a producer needs to quote it.
Fit
Who this is for, and what it does not cover
This page is for commercial specialists: agencies writing business owners policies, general liability, workers compensation, commercial auto and fleets for contractors, restaurants, habitational, trucking and light manufacturing.
Most often asked for by agencies writing in Texas, Florida, Georgia, Illinois, and built the same way anywhere in the United States.
Not included
- We do not write appetite guides or underwriting content for you; we structure and publish what your carriers and producers supply.
- We do not build submission portals for carrier partners on the retail side.
- We do not produce certificates of insurance or connect to certificate management systems.
What happens after you order
The build is organised around classes of business rather than around coverages alone, because a roofing contractor and a restaurant owner arrive with different questions even when the policy is the same. Each class page leads to the right line pages and to a finder configured for commercial intake.
Live in 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call. The $697 build fee is invoiced only after launch.
Included34 items
What comes with it, on every plan
This service is delivered inside the managed plans, so the whole package comes with it. Proof adds the AI Engine and Edition adds the Content Engine.
| What you get | Draft | Proof | Edition |
|---|---|---|---|
| A brand system set for your agency | |||
| A page for every line you write | |||
| Office and territory pages | |||
| Light and dark, readable on any screen | |||
| 90+ PageSpeed, guaranteed | |||
| A launch date you can put in the calendar | |||
| Compliance-aware copy on every page | |||
| The coverage finder | |||
| Every request lands in your AMS or CRM | |||
| Routing to the right producer | |||
| A finder that narrows, never advises | |||
| Weekly detail updates | |||
| 5 revisions a month, any size each | |||
| A client portal from day one | |||
| Managed hosting, nothing itemized | |||
| Technical and on-page SEO | |||
| Local and service-area pages for your towns | |||
| Answer-first content for snippets and voice | |||
| Readable by AI assistants | |||
| Structured data on every page | |||
| Researched articles every week | |||
| The ranking commitment in writing | |||
| An AI receptionist on the phone | |||
| An AI chat widget on the site | |||
| SMS, Messenger and Instagram agents | |||
| A2P 10DLC registration filed for you | |||
| A call-analysis PDF for every conversation | |||
| An agent that hands advice to a person | |||
| 3 social image posts and 2 reels a week | |||
| Your Google Business Profile, managed | |||
| A free domain, or keep the one you have | |||
| Migration that keeps the rankings you have | |||
| Your words stay yours | |||
| An exit that gives you your content back |
Proofs3 readings
Agencies who asked for exactly this
Real reviews from agency and broker staff, in their own words and named with their permission.
Inquiry form and response workflow for commercial coverage reviews
We expected a prettier website; what we actually use every day is the new form. The form gathers business activity, renewal date and coverage question at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
Deborah RockwellCommercial administrator, Hospitality and licensed premises brokerHarrisburg, PA Preparation guide and inquiry support for commercial coverage reviews
The commercial coverage reviews preparation page does one job and does it well. It tells people what to have ready before we speak, without demanding everything up front. First conversations are shorter and better because of it.
Oscar CornishClient care lead, Trades and contractors insurance brokerChandler, AZ Service scope and expectations for commercial coverage reviews
We took the wording about commercial coverage reviews seriously, and I am glad we did. The boundaries are drawn clearly: what the site settles, and what our people still decide. Correcting the site's accidental promises is no longer part of our calls.
Sandra MaldonOffice manager, Fleet and motor trade insurance brokerSavannah, GA
Questions about commercial insurance website design
Can this fit an agency that writes both personal and commercial lines?
Yes. The site carries a page per line regardless of category, so personal auto and commercial fleet each get their own dedicated page written for the buyer of that line.
Do you write pages for niche commercial classes, like contractors or trucking?
Yes, where they make up a meaningful part of your book. Tell us your top classes on the onboarding call and they get dedicated pages, not a mention buried in a general commercial page.
Will the coverage finder collect what a commercial producer actually needs?
It is configured to your lines, so a commercial request captures details like vehicle count or employee count rather than the fields a personal auto request would ask for.
Can we add a certificate of insurance request form?
Yes, this is a common addition for commercial-heavy agencies and is scoped as part of your build or as a standard revision afterward.
Should we organise the site by coverage or by industry?
Both, connected. A page per coverage answers the person who knows what they need, and a page per class of business answers the owner who only knows what they do. Each links to the other, which is also how search engines expect a commercial site to be structured.
Can the site explain certificates of insurance?
Yes, and it is one of the highest-traffic pages on most commercial agency sites: what a certificate proves, what an additional insured endorsement is, and how to request one from your team.
How do we show appetite without over-promising?
In plain terms, page by page, worded so it describes what you write rather than implying an underwriting decision. Appetite changes are weekly detail updates, so a page can say what is true this month.
Does this work across states?
Yes, and it usually has to. Agencies we build for write across Texas, Florida, Georgia and Illinois among others, and the site carries a territory page for each area you actually serve rather than a claim to be everywhere.
Edition Ready for press
See it built for your agency
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.