Commercial insurance website design has to speak to a business owner comparing risk, not a family comparing premiums.

A business owner shopping for a BOP, a fleet policy or a workers comp program reads differently from a family shopping for auto insurance, and a site written for personal lines and lightly edited for commercial reads exactly like what it is.

Job docket
  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

01

The buyer is different, so the page has to be different

A business owner researching commercial coverage is usually thinking about a specific exposure: a fleet of nine vehicles, a two-person shop's workers comp experience mod, a lease that requires a certain liability limit before a landlord will sign. A page written generically about "protecting what matters" answers none of that. A commercial line page written for owners addresses the exposure directly and explains what the policy actually does about it.

02

Certificates of insurance, a page personal lines never needs

Commercial clients frequently need to produce a certificate of insurance for a landlord, a general contractor or a client contract. A dedicated explanation of how that process works, and a clear route to request one, is a page a personal lines site has no reason to carry. Commercial-specific pages like this are part of what separates a site built for owners from one adapted from a personal lines template.

03

Fleet, BOP and workers comp, each with real depth

A page per commercial line means fleet coverage gets its own page addressing vehicle count and driver records, a BOP page explains what package policies actually bundle, and a workers comp page addresses experience mods and classification codes in plain language. None of them is a paragraph inside a longer generic commercial page.

04

Written for the decision-maker, not the underwriter

The copy is written for a business owner deciding whether to call, not for an underwriter reviewing an application. Technical terms are explained in the moment they appear rather than assumed or avoided entirely, which keeps the page credible to both an experienced buyer and a first-time one.

Delivered On every plan

What you get

Questions about commercial insurance website design

Can this fit an agency that writes both personal and commercial lines?

Yes. The site carries a page per line regardless of category, so personal auto and commercial fleet each get their own dedicated page written for the buyer of that line.

Do you write pages for niche commercial classes, like contractors or trucking?

Yes, where they make up a meaningful part of your book. Tell us your top classes on the onboarding call and they get dedicated pages, not a mention buried in a general commercial page.

Will the coverage finder collect what a commercial producer actually needs?

It is configured to your lines, so a commercial request captures details like vehicle count or employee count rather than the fields a personal auto request would ask for.

Can we add a certificate of insurance request form?

Yes, this is a common addition for commercial-heavy agencies and is scoped as part of your build or as a standard revision afterward.

Edition Ready for press

See it built for your agency

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email [email protected] and a person replies within one working day.