01 As it came in
The starting point
An earlier project had delivered a site and then vanished. Every question about updating commercial coverage reviews content depended on reaching someone who no longer worked on it.
Case 20 Structure, launch and upkeep
A commercial coverage reviews site the team can run themselves
A construction risks insurance adviser in Burlington, VT: the starting point, what we built in 25 working days after content approval, and what changed.
02 Marked on the proof
The problem
Day to day with commercial coverage reviews, approval routes, update procedures and test steps existed in no written form. When the usual contact was away, the site simply froze.
03 Set
What we built
The handover includes a page inventory, update instructions, a contact list and a brief check of the route to a review conversation with a licensed producer. It names an owner and a backup reviewer for producer responsibilities and the review process.
Features used 5
- Page inventory
- Maintenance notes
- Backup reviewer
- Form check instructions
- Support contacts
Where this lives in the plans
04 The press run
Timeline
25 working days after content approval, including staff review and handover.
- Day 0
Content approved
The agency signs off the wording. The clock starts here, not at the first call.
- The run
Build and staff review
What was set: page inventory, maintenance notes, backup reviewer and more, checked by the agency's own staff.
- Day 25
Handover
Handed over 25 working days after content approval, with staff review done inside that window.
05 Off the press
What changed
For commercial coverage reviews, the site now comes with its own instructions for keeping it. Cover arrangements are a matter of reading a document, not interviewing former staff.
06 In the client's words
Launch-day me was grateful for the commercial coverage reviews pages. Vacation-returning me was grateful for the documentation. The second gratitude lasts longer.
Your agency
Is this the fault on your site too?
Show us your current site on a demo. We will say whether this is the fix, and what it would take on your plan.
Questions about this case
How long did this project take?
25 working days after content approval, including staff review and handover. For a whole new site, launch is 7 days on Draft, 10 on Proof and 15 on Edition, counted from the onboarding call.
What exactly was built?
Page inventory, Maintenance notes, Backup reviewer, Form check instructions, Support contacts. The handover includes a page inventory, update instructions, a contact list and a brief check of the route to a review conversation with a licensed producer. It names an owner and a backup reviewer for producer responsibilities and the review process.
What would work like this cost our agency?
It is delivered inside the managed plans, from $127 a month, with 5 revisions a month included. The one-time $697 build fee is invoiced only after the site is live.
Does the site answer coverage questions itself?
No. The site explains the process and collects what a first conversation needs; coverage questions go to a licensed producer at the agency. We are not an insurance agency, broker, carrier or licensed producer.
Next job Yours
Put your agency on the press
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.
Book a demo